Leadership Team
Dan McCall

Dan McCall

CEO, Influitive

Dan is a 30+ year technology veteran who started his career in computer science and compiler writing before finding his calling in marketing and business/operations. He is an avid proponent of customers and customer success with a goal to refine product/market fit, create repeatable sales and marketing processes, build and motivate great teams, and delight Influitive’s customers.

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Raif Barbaros

Raif Barbaros

CTO & CPO

As VP of Engineering and CTO at Influitive, Raif oversees the engineering team in building and strengthening Influitive’s advocate marketing platform. Prior to Influitive, Raif was the VP of Technology at Loblaw Digital where he was responsible for digital and e-commerce at Canada’s largest retailer. He was part of the founding team that started Loblaw Digital and grew the eCommerce business from zero to nine figures in four years. Previously, he was a founder or CTO of several venture backed startups in Silicon Valley and Toronto, three of which were acquired and two that reached millions of users. Earlier in his career, Raif had a tenure at a seed-stage venture capital firm in San Francisco where he gained experience in the business of startups. In the corporate world, Raif spent time at eBay and Deloitte. Raif holds an MBA from UC Berkeley and a B.Sc. in Computer Science & Mathematics from Queen’s University.

Dan Cote

Dan Cote

Chief Marketing Officer

Dan Cote is Chief Marketing Officer at Influitive. A successful marketing leader and business executive, Dan brings more than 25 years of management experience in high-tech software and services companies across a wide range of marketing disciplines, including strategy, demand, research, and communications. Dan most recently led a product marketing team at Citrix—a global leader in digital workspace, networking, security, and analytics technologies—that was responsible for the billion-dollar-plus application and desktop virtualization product line. Prior to that, he held VP of marketing positions at companies including Virtual Computer, nSight, and SellMasters. Dan has a proven track record of driving innovation and growth, and has an unwavering commitment to ensuring that Influitive’s customers’ success is always central to decision-making at the strategic level.

Rob Merklinger

Rob Merklinger

SVP of Sales

As SVP of Sales at Influitive, Rob Merklinger oversees global sales for all markets across Influitive. He joined Influitive as a seasoned sales executive, and is committed to developing effective and sustainable sales and customer success practices. Prior to Influitive, Rob held the same title at CollegeVine—the largest marketplace for college advisory services. Previously, he was SVP of Sales at Salary.com and VP Sales at Intronis. Rob has also held sales leadership and business development positions at Oracle, Compuware (formerly Gomez), and Newmarket International.

Bronwyn Smith

Bronwyn Smith

Vice President of Business Operations

As VP of Business Operations, Bronwyn oversees Finance & Accounting, People & Culture and Field Operations. Her job is to ensure we are optimizing all our key resources – people, money and data. Her first role at Influitive was as Mark Organ’s Chief of Staff, working closely with the CEO on a wide variety of strategy and operational issues. Previously, Bronwyn was a management consultant at Bain & Company, focussing on growth strategy, customer experience and private equity cases. She also consulted for Airbnb on their Host-Growth and Operations team. Bronwyn holds an MBA from University of Toronto, and a Bachelor of Commerce from McGill. When not strategizing, Bronwyn can often be found traveling the world.

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