Leadership Team
Mark Organ

Mark Organ

CEO and Founder

Mark Organ is the founder and CEO of Influitive, helping companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation and more. Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, which was acquired for $871M. Mark has also helped over a dozen software companies successfully go to market in asymmetrical or disruptive ways as a consultant and entrepreneur.

More About Mark
Raif Barbaros

Raif Barbaros

CTO & Vice President of Engineering

As VP of Engineering and CTO at Influitive, Raif oversees the engineering team in building and strengthening Influitive’s advocate marketing platform. Prior to Influitive, Raif was the VP of Technology at Loblaw Digital where he was responsible for digital and e-commerce at Canada’s largest retailer. He was part of the founding team that started Loblaw Digital and grew the eCommerce business from zero to nine figures in four years. Previously, he was a founder or CTO of several venture backed startups in Silicon Valley and Toronto, three of which were acquired and two that reached millions of users. Earlier in his career, Raif had a tenure at a seed-stage venture capital firm in San Francisco where he gained experience in the business of startups. In the corporate world, Raif spent time at eBay and Deloitte. Raif holds an MBA from UC Berkeley and a B.Sc. in Computer Science & Mathematics from Queen’s University.

Jesse Goldman

Jesse Goldman

Vice President of Customer Success

Jesse is Vice President of Customer Success at Influitive. His mission is to help existing and future customers unleash the power of advocacy to amplify the impact of their marketing and customer engagement efforts. Jesse joins Influitive from Salesforce, where he led customer success for the company’s Work.com product and subsequently led the Program Management Office for Accelerators, scalable service engagements designed for all products and customers. As VP of Customer Success at Rypple (acquired by Salesforce), he established and grew a high-impact team focus on customer value and quality relationships. As an early member of the team at Endeca (acquired by Oracle), Jesse held a variety of leadership positions across functions and regions. Jesse loves baseball, music and building things. He graduated magna cum laude from Harvard.

Chris Newton

Chris Newton

Vice President of Marketing and Business Development

Chris Newton is Vice President of Marketing and Business Development at Influitive. As one of the earliest Influitive AdvocateHub customers, Chris gained experience as a user of the platform that is invaluable to his roles leading the Marketing team, the Sales Dev team and developing our Services and Technology Partner ecosystem.  A longtime believer in the power of strong customer focus, Chris started the first product-centric customer advisory board at Siebel, and has leveraged customer voices in many, many product development and marketing initiatives over the years. In his life before software, he was a pilot in the U.S. Navy and earned an MBA at Harvard.

Kris Lawson

Kris Lawson

Vice President of Sales

Kris is Vice President of Sales at Influitive, where he helps Influitive’s customers experience advocacy success. Kris is a 14 year cloud computing veteran, with enterprise leadership roles at Salesforce, Microsoft and Vidyard. At Salesforce, Kris was a founding member of the Salesforce Toronto office which grew from 4 employees in 2004 to more than 600 in 2013 and is now the second-largest Salesforce office globally. As a father of four daughters, including identical triplets, Kris’ personal interests (mountain biking, snowboarding, writing and drumming) are largely theoretical at this point.

Fraser Stark

Fraser Stark

Vice President of EMEA

Fraser Stark is responsible for serving Influitive’s customers in Europe, the Middle East, and Africa, and building out the company’s presence in those markets. Prior to this, he was VP of Talent, which saw him lead recruiting, people management, and employee experience. His first role at Influitive was as Chief of Staff, working closely with the CEO on a wide variety of strategic and operational issues. Fraser started his career as a management consultant with Bain & Co., working out of the Toronto office with clients around the U.S. and in a wide variety of industries. In addition to Bain, he has also worked in real estate development and helped found two cleantech startups. Fraser earned his MBA from the Stanford GSB and an undergraduate business degree from Ivey at Western University. He currently serves on the Board of Directors of the Nature Conservancy of Canada, helping to protect Canada’s most important lands and species. Fraser spends as much time outside as possible, usually attached to a board, a kite, a boat or a bike.

Bronwyn Smith

Bronwyn Smith

Chief of Staff

As Chief of Staff, Bronwyn Smith serves as the right hand to Influitive’s Founder and CEO, Mark Organ. The role involves ensuring the CEO remains focussed on the most important issues at hand, being their “stunt double” at key meetings internally and externally, and working with them on important cross-departmental projects. Previously, Bronwyn was a management consultant at Bain & Company, focussing on growth strategy, customer experience and private equity cases. She also consulted for Airbnb on their Host-Growth and Operations team. When not strategizing, Bronwyn can often be found traveling the world.

Puneet Singh Arora

Puneet Singh Arora

Senior Director of Finance and Operations

Puneet Singh Arora leads Finance & Operations at Influitive. He was born and raised in India, and moved to Toronto in 2016 after contributing to the growth of multiple unicorn startups in their hyper-growth ecosystem. Puneet was VP Finance at Zomato, a restaurant discovery platform which later acquired Urbanspoon to enter North America, and served as the Head of Strategic Initiatives at Ola Cabs, India’s market-leading ride-sharing platform. He also played a key role in travel company MakeMyTrip’s IPO on Nasdaq back in 2010. When he is not at work, Puneet loves being outdoors or playing racquet sports like table tennis or badminton. He earned an MBA from IIM Calcutta, one of India’s top 3 business schools.

Grow with InfluitiveInfluitive is building a team of exceptional people wanting to shape the future of marketing and create an enduring company. Visit our careers page to learn more.Careers at Influitive