Influitive Blog

How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson...

Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis

A truth that marketing teams now have to contend with is that consumers simply don’t trust brands anymore. Companies need...

How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One

Tell me if this sounds familiar: You get a request for a reference, guest speaker, or success story. You scan...

7 Steps for Taking Your Organization From Customer-Centric to Customer-Powered

If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a...

Q&A with ADP’s Sarah Schreiner: How to Make Your Customer Advocate Community Service Your Entire Business

You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact,...

Q&A With PowerDMS’ Ray Lau: Why a Customer Advocate Community Is the Cheat Code for Growing Your Business

According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media,...

Infographic: Top 5 Financial Benefits of a Customer-Powered Community

One of the most valuable resources available to businesses today is a healthy community of engaged, happy customers. In fact,...

Q&A With Wiley’s Nicole Dingley: How to Nurture Your Customer Community to Fuel Your Entire Business

Brands have known for a while how powerful building a customer community can be. But, there seems to be some...

8 Discussion Topics to Help Kick-Start Your Online Community

Discussions are a critical aspect to the success of any online community. With a platform that allows for one to...

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