Influitive Blog

Steer Clear of Common Advocacy Program Missteps With this SiriusDecisions Framework

Customer advocacy is increasingly becoming a “need-to-have” for brands, rather than simply a “nice-to-have”. Research has proven time and time...

Our Top Takeaways From This Year’s B2B Marketing Exchange

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the...

The Top 5 Fan Favorite Sessions From Advocamp Field Day

Hey campers! You know what made Advocamp Field Day 2018 unique? It was the first Advocamp ever broadcast online. Broadcasting...

How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE

HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores...

Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster

Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams....

What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement & Build a Better Culture

Employee advocacy is when employees share positive opinions about your company through word of mouth, both online and in person....

A Peek Inside Forrester’s Report On How Brands Can Win At Post-Sale Marketing

If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You...

Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey

B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67% of the...

5 Reasons Why Your Business Needs A Customer Advisory Board

Marketers are giving a lot of attention of late to the topic of customer engagement. Indeed, optimizing interactions with top...

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