Influitive Blog

Case Study: Ceridian’s Advocate Reference Program Generates 260+ Sales References, Shortens Sales Cycles

How To Get An Awesome Customer Reference Program and Make It So Much More: Ceridian’s Story Sales references are very...

Learn How To Lead The Way At LeadLove Denver 2014

As a B2B marketer, it’s easy to feel like you’re alone in the wilderness. You face tons of challenges at...

Advocate Personas: What B2B Marketers Need To Know

Understanding your customers is critical to any successful advocate marketing program, but not all customers or advocates are alike. They...

It Takes A Village To Mind The Gaps In The Customer Journey

Note: The following post comes courtesy of Steve Bernstein, founder of Waypoint Group. If you’re reading this blog you probably...

Building Customer Loyalty And Advocacy With Education

I’m very much into new gadgets, apps, products – whatever. I’ll try things out and if I like them, I...

Webinar: Embrace “Yelpification” To Drive More Demand For Your B2B Brand

Here in Toronto, the first two weeks of February are all about food. During Winterlicious, which runs from January 31...

Creating Goals That Keep Your Advocate Marketing Program On Track

Marketers often ask me, “What is the first thing I must do to ensure that my advocate marketing program is...

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