The 2017 Community Value and Metrics Report
Measuring and proving the value of online communities has never been easy. That’s why most companies default to savings in customer service and support costs. Unfortunately, these communities fail to live up to marketers’ expectations and offer members very little in return for their participation.
That’s why, according to the latest research from CMX, more companies are switching to advocate communities and tracking the value of their communities through customer acquisition, retention, satisfaction, and lifetime value metrics.
Download CMX’s 2017 Community Value and Metrics Report to find:
- The top 5 metrics you can use to prove the value of your community efforts (including the one metric you should be measuring but probably aren’t)
- The correlation between confidence in your metrics and the revenue your company generates
- Examples and tips from successful brands like Oracle, Vox Media, MyHealthTeams, and Imperva Incapsula
“The findings from this report are meant to help those companies that are still unsure about their measurement strategy; the data shows what metrics different types of communities measure, how often they’re measured, and which metrics are most effective.”
– Carrie Melissa Jones, Founding Partner, COO of CMX
“Community is no longer a nice-to-have. It’s essential that businesses invest intelligently in community programs and show the results to prove that they’re making an impact.”
-Jeremiah Owyang, Founder Crowd Companies