In 2020, Influitive released its benchmark report on the state of customer marketing to help organizations understand the key values, roles and responsibilities, and quantitative impact of customer marketing programs.
This year’s report continues in this direction but also explores how customer marketing has matured and evolved, and the myriad of ways it provides wider business impact.
With input from over 200 customer marketing and advocacy professionals from 17 countries, download the 2022 State of Customer Marketing Report to learn:
- The mainstream maturity customer marketing has experienced over the last 5 years
- How customer marketing continues to deliver real business impact to organizations of all sizes
- The responsibilities, skill-sets and metrics that are most valued by practitioners and businesses alike
- Where Influitive customers are seeing significant gains over their industry peers