Everyone knows content is king. Content drives top-of-the-funnel lead flow and is the heart of every nurturing program that moves prospects to become customers. But content development is hard. Especially when you want to include customer proof points and value statements that deliver true credibility.

In this webinar, you will learn how to mobilize your fans and advocates to help generate new material that will engage your leads and propel opportunities ahead toward wins.

BlueBird Strategies and Influitive will share best practices, tips, and tricks learned from working with hundreds of customers, and describe a blueprint for building and optimizing your current nurturing program, stage-by-stage.