Influitive Resources


Account Based Marketing (ABM) and Advocacy

Customer-centric marketing strategies that work better together ABM is seemingly on the minds and lips of B2B marketers as a...


Building Your Customer Success Strategy – One Step At A Time

How will you help your customers succeed? Knowing the answer to this question is critical to the growth and sustainability...

Advocate Personas, eBooks

Engaging Marketing Advocates

Marketers have seen (and done) it all. While they respect creative marketing campaigns, they’re also data-driven--meaning clever copy and flashy...


Finding Your Referral Technology Match

Find the referral program of your dreams 
According to a recent research survey, 70% of B2B companies that have committed...


The Brand Advocate Persona

Most modern marketers have developed buyer personas to address the needs of key people in the buying process, but what...


What You Should Know About B2B Referrals (But Probably Don’t)

It's not enough to ask for referrals once in a while. The most successful B2B companies have a formal program...


Level Up Your Advocate Marketing Game

Whether you’re just starting out and need help finding your way, or you’re a seasoned pro ready to take your...


The Little Black Book of B2B Referrals

A how-to guide for taking your customer referral program from desperate and awkward to downright irresistible. In business (and in...


Engaging IT Advocates

Gaining buy-in from Information Technology (IT) professionals is critical to growing and maintaining your customer base. However, getting the attention...

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