Advocate Marketing Resources

Advochat: Award-Winning Tips for a Successful Advocate Program

Lindsey Erlick, Senior Manager of Student Advocacy and Marketing at Pearson, is the woman behind the scenes of a two-time award winning advocate program, called Pearson Insiders. In this AMA-style webinar Lindsey explains how they created the program to engage with customers at scale and support company initiatives.

Influitive’s Victoria LaPlante, Head of Advocate Marketing and Demand Generation at Influitive, will also chime in with her own experiences in building and running advocate programs.

In the latest Advochat webinar series, Lindsey and Victoria shared their experience and answered audience questions including:

  • Why did Pearson start an advocate program in the first place?
  • What’s the most impactful way your advocates have supported business growth?
  • What are your top three tips for running a successful advocate program?

Check out the full conversation below!

Speakers:

Lindsey Erlick, Senior Manager of Student Advocacy & Marketing, Pearson
Victoria LaPlante, Head of Advocate Marketing & Demand Generation, Influitive