Advocate Marketing Resources

Advochat: How to Boost Event ROI with Customer Advocacy

Jae Corey (Director of Marketing, Global Customer Programs) and Brooke Long (Senior Marketing Manager, Customer Programs) of Deltek are seasoned pros in the event space. In this Advochat, they will be sharing their expertise in utilizing their advocates to boost online and offline engagement pre, during and post event.

Influitive’s Amy Ng, Events and Campaigns Consultant, will also share her best practices in creating a advocate-centric events strategy.

In the latest Advochat webinar series, Jae, Brooke and Amy shared their experience and answered audience questions including:

  • Why did you start an advocacy program in the first place?
  • How do you involve your advocates in your annual Deltek Insight’s conference?
  • How do you get buy-in from your events team?
  • What are your KPIs for your program and how do you measure?

Check out the full conversation below!

Speakers:

Jae Corey, Director of Marketing, Global Customer Programs, Deltek
Brooke Long, Senior Marketing Manager, Customer Programs, Deltek
Amy Ng, Events and Campaigns Consultant, Influitive