Advocate Marketing Resources

Aligning Sales & Marketing Around Advocacy

It’s time for sales and marketing to talk about advocacy!

When the sales team is running out of leads, reps aren’t hitting their quotas, and your pipeline has seen better days, you know the head of sales is coming to marketing for answers. This time, there’s actually something more the marketing team can do to help: Generating advocacy from happy customers is the best way to counter pipeline-killing silence.

Stop the silent killer in your pipeline: fear
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During this live Google Hangout On Air, marketing and sales professionals at ON24 discussed how advocacy can save you from the silent killer in your pipeline.


  • Samantha McKenna, Senior Director of Sales at ON24
  • Tiffany Beddow, Customer Marketing Manager at ON24
  • Jim Williams, VP of Marketing at Influitive
Spark the movement behind your brand
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