How Blackbaud’s advocate marketing strategy influenced pipeline and revenue growth, turbocharging one marketer’s career
Discover how Blackbaud implemented Influitive’s advocacy platform to revamp their customer reference program into a key a part of their revenue generating strategy.
Download this success story to learn how Blackbaud was able to:
- Increase referral pipeline 40X from 2013 to 2015
- Build a thriving community of 2,500+ advocates
- Influence millions in revenue through 125 sales opportunities
- Generate 77 high-value customer referrals in the first 10 days of launching their advocate program (more than the previous 4 months combined)
- And much more!
– Michael Beahm, Sr. Marketing Manager, Blackbaud.