Most modern marketers have developed buyer personas to address the needs of key people in the buying process, but what happens when those buyers become customers?

It’s time to extend persona development beyond the buying process in order to understand the different profiles of your customers. Most important: understanding what motivates some customers to become active advocates for your brand, while others remain disengaged.

Influitive has partnered with Cintell and Ardath Albee, Marketing Persona Expert to bring you The Brand Advocate Persona, an in-depth eBook with clear insights and actionable learnings including:

• Why an advocate persona is different than a buyer persona
• The 6 components of a successful advocate persona
• What to look for and who to speak to when researching your personas
• What B2B companies have learned from their own advocate personas