Modern marketing technology is a two-edged sword. Yes, it’s easier to engage more people than ever before, but there’s a lot of noise to cut through in order to get noticed.

But there is a solution. “Personalized content is a new imperative for B2B marketers,” says Jeff Gadway, Head of Product Marketing at Vidyard.

Personalization is much more effective at grabbing and retaining the attention of customers and prospects. This is especially true for video. “Personalized videos can bring a much-needed human element into your marketing,” Jeff states.

In this webinar, Jeff shares several exciting ways personalized videos can help you improve customer engagement and build stronger 1:1 relationships at scale—no matter how large your business grows.