84% of marketers think customer marketing is going to become more important over the next year.

When it costs 5X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus more on generating new leads than nurturing customers?

New business will always be important. But as we enter the “age of the customer” in an increasingly relationship-based subscription economy, the role of the customer marketer is changing – and becoming more important than ever.

Influitive, in partnership with marketing advisory firm Demand Metric, is excited to unveil the first-ever Customer Marketing Benchmark Study report. The firm surveyed hundreds of B2B marketers to determine the state of customer marketing today, as well as the biggest challenges and opportunities facing customer marketers in the future. Watch the webinar below or download the report to learn more.