Customer Marketing Benchmark Research

New, original Customer Marketing Benchmark Research

Traditionally seen as a “backwater” role, customer marketing is becoming increasingly important now that we’re firmly in the “age of the customer”. Unfortunately, very little is known about the overall state of customer marketing or best practices as to how it should be done.

That all changes with this new research from marketing advisory firm Demand Metric. The firm surveyed hundreds of B2B marketers to determine the state of customer marketing today as well as the biggest challenges and opportunities facing customer marketing in the future.