Since December 2012, DocuSign’s advocate marketing program has evolved from an engagement strategy into a revenue engine, influencing more than $3 million in sales pipeline.
“Influitive’s AdvocateHub gives DocuSign a powerful way to gather advocates in one place and tap into our customers’ passion,” explains Meagen Eisenberg, DocuSign’s former Vice President of Demand Generation. “To engage with our customers through gaming best practices, and to extend our reach and effectiveness through their networks, is priceless.”
This success story outlines how the eSignature company sends its sales pipeline soaring with the help of advocates:
- How DocuSign uses advocate marketing
- The time between launch and ROI
- DocuSign’s big realization about advocate marketing
- Top 5 lessons learned along the way
How are your customers helping you take your company’s sales and marketing to new heights?