In this video chat, advocate marketing pros will:

  • Explain how to build a budget for an advocate marketing strategy
  • Discuss ideas for justifying the funds needed to executives
  • Share tips for staying on budget and how to readjust based on program growth and insights


Truman Tang
Senior Marketing Manager, Customer Advocacy at Influitive

Johanna Larson
Global Customer Marketing Specialist at JDA Software

Jillian Zacchia
Content Generation Specialist at Acquisio