Gaining buy-in from executives is critical to growing and maintaining your customer base. However, getting the attention of these notoriously busy people—and then holding onto it— requires a careful balancing act. Waste their time once and they won’t look at you twice.

In this new eBook, marketing and sales professionals will learn:

• the art and science behind engaging executives
• insights into the executive personality type
• the key challenges you’ll face when communicating with them
• strategies for delivering value to executives
• how to incentivize executives to become advocates for your brand

You’ll also get insider tips and best practices from marketers who have experience engaging executives, including:

“Authority and leadership is what separates influential executives from the pack. Focus on their pain points, needs, and aspirations—not yourself. That’s the most effective way to build trust with them.”
-Jeff Vance, Head of Marketing Strategy at Aryaka

“It’s all about the bottom line for them—revenue growth, cost savings/avoidance, and return on investment. You have only a few seconds to get your point across, so make a strong story using metrics.”
-Liz Pedro, Director of Customer Success Marketing at Mitel