Advocate Marketing Resources

Engaging Developer Advocates

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Gaining buy-in from developer advocates is critical to growing and maintaining your customer base and creating a developer community.

However, getting the attention of these highly intelligent perfectionists—and holding onto it—means you need to speak their language. Waste their time with marketing fluff and they won’t look at you twice.

In this new eBook, marketing and sales professionals will learn:

  • The art and science behind developer relations
  • Insights into the developer/programmer personality type
  • The key challenges you’ll face when trying to encourage developer evangelism
  • Strategies for delivering value to developers and programmers
  • How to incentivize developer advocacy

You’ll also get insider tips and best practices from marketers who have experience building a developer community and engaging developer advocates, including Acquia, Balckberry, MuleSoft and more.

“The most important thing I’ve learnt about developers is that they love to collaborate with each other. There’s no individualism at all.”

Luca Filigheddu, Manager of the Global Developer Ecosystem at Blackberry

“Once you have established trust, developers can be some of the hardest working, most loyal advocates you will ever have. Their desire to grow in their field, share technologies, and change the world is unparalleled. If you technology does this, they will be at the front line singing its praises.”
Michael Stowe, Developer Relations Manager at MuleSoft