While it may be tempting to continue prioritizing and investing significantly in customer acquisition programs and campaigns, leading B2B organizations know that growth is more predictable and fruitful when focused on retaining and growing existing customers.
In fact, according to Forrester, “B2B organizations that prioritize, resource, align, and measure the value of postsale engagement with customers are rewarded with customer retention, loyalty, and advocacy.”
Whether you’re just starting to explore customer advocacy and engagement or are seeking executive buy-in and investment, this complimentary Forrester vision report will help you kickstart your discovery process.
Read the report to learn:
- Why implementing a postsale engagement strategy is critical today
- The 3 key capabilities leaders must focus on to ensure success
- Practical tips for putting your customer engagement strategy into action