The Gartner Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or other innovation. Each year, Gartner creates more than 90 Hype Cycles in various domains as a way for clients to track technology maturity and future potential.1

When it comes to digital marketing technology, influencer and advocacy marketing is coming into the Slope of Enlightenment and is predicted to reach mainstream adoption in less than two years. 

According to Gartner, “Influencer and advocacy marketing enables companies to extend reach and advocacy increases customer lifetime value while reducing sales costs,” and “loyal customers who advocate don’t just buy more — they also bring other buyers with them.” 

Read this Gartner report2 where you’ll learn more about the:

  • Value of word-of-mouth marketing
  • Role of engagement in advocacy marketing
  • Measurement of an advocacy program’s execution 

1Source: Gartner, Definition of Hype Cycle, 2021
2Source: Gartner, Hype Cycle for Digital Marketing, 2020, Mike McGuire, Colin Reed, 15 July 2020

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