With millions of users and more than 1700 enterprise customers, Hootsuite is one of the world’s most beloved social media technology brands. In early 2014, the company had a small but mighty contingent of 84 loyal Ambassadors scattered across the globe.
Hootsuite’s Ambassadors were eager to support all aspects of the business – from marketing to product development to customer support – but the company needed to find a way to unite and empower those advocates to attract even more social media experts to the flock.
“Influitive has allowed us to mobilize our Ambassadors quickly and at a much greater scale. We have seen a huge increase in the number of advocates that we recruit, the activities they participate in and how they directly impact our business.”
Dee Anna McPherson, Vice President of Marketing, Hootsuite
Download Hootsuite’s success story to learn how the company used Influitive’s advocate marketing software to:
• Grow its global Ambassador community 7X in less than a year
• Boost social media mentions, clicks and impressions
• Create a 57-page eBook that has been viewed more than 16,000 times
• Generate buzz in new regions through local events
• Collect user feedback on new products and features
• And much more!