Analysts play a key role in making buying decisions. For BMC, a global leader in digital enterprise IT management, 80% of their prospects read Gartner information or speak with a Gartner rep or analyst before they buy BMC’s product.

Find out how Kim Ellis, Director of Customer Connect at BMC Software, mobilized thousands of her enterprise customers to advocate on behalf of BMC and support their analyst relations efforts.

Download this success story now to learn how BMC was able to:

  • Become the Gartner Magic Quadrant Leader for IT Service Support Management Tools
  • Generate 45 net new reviews on Gartner Peer Insights
  • Increase BMC’s average review rating from 3.2 to 4 out of 5
  • And much more!
“Since analysts are a huge part of our selling process, it’s important for them to see that we are getting good reviews. Our advocates have helped us get noticed by analysts.”
– Kim Ellis, Director of Customer Connect, BMC Software