Advocate Marketing Resources

Interview with Chandar Pattabhiram, Group VP Product and Corporate Marketing at Marketo

With the martech universe expanding rapidly, many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever.

In this video interview with Chandar Pattabhiram, Group VP of Product and Corporate Marketing at Marketo, you’ll find out how the next generation of CMOs can leverage marketing technology to move away from mass marketing techniques and get back to building 1:1 relationships—in a way that is measurable and scalable.