Here’s a riddle for you: what are 83% of B2B buyers overwhelmed by, and only 9% say they trust?

…If you guessed ‘your content,’ then you are correct!

30% of B2B marketers say their organizations are effective at content marketing. That’s because your buyers are looking for raw, authentic, engaging stories from their peers and your customers before they’ll buy.

Luckily, you have an army of advocates ready, willing and able to create that content for you at a moment’s notice. All you have to do is ask.

That’s why we created Upshot – a product that crowdsources and produces user-generated content from your advocate base

For an overview of what Upshot can do for you, see this video here:

If you want to learn how you can start uncovering more advocate stories today, please contact

You can also learn more by tuning into the very first Half Hour Happy Hour with Influitive, on December 8th at 1pm EST


In each episode, two Influvians will share creative use cases for your advocate marketing program along with best practices and insight we’ve gathered from your fellow advocate marketers. 

On December 8th’s episode, we’ll cover:

  • How you can immediately crowdsource raw, authentic and effective content through your AdvocateHub
  • How MongoDB’s Senior Content Marketing Manager, Francesca Krihely generated weeks worth of content from one single challenge and tap of a button
  • A detailed walk through about Upshot and how it can help you boost your content strategy

Hope to see you there!