Jonah Berger is the New York Times bestselling author of Contagious, a marketing professor at Wharton, and world-renowned expert on the science of social influence. Jonah’s new book, Invisible Influence, explores the subtle, secret influences that affect the decisions we make—from what we buy to the careers we choose.

In this interactive Q&A session, Jonah shares insights from his years of research on what influences buying decisions, integrating thinking from business, psychology, and social science.

If you’re a marketing, customer success, or sales leader, you need to watch this video for insights into what really influences the decisions of your customers and prospects.