Customer Success is a greatly misunderstood and underestimated part of a business’ overall customer experience. Without a customer success strategy in place, a business can’t hope to retain the customers marketing has attracted, or create a fanbase of customer advocates that can help it grow.

In this webinar, Lincoln Murphy, Customer Success Evangelist for Gainsight, explains why Customer Success and Marketing are inextricably linked and how the two functions can work together to improve the customer experience and drive loyalty.