B2B content marketing doesn’t work like it used to. There’s too much content being made, and most of it isn’t swaying buyers. But there is a type of content that many B2C brands are leveraging to increase their reach: user-generated content. Find out why and how in this SlideShare.
To learn more about the tactics and strategies real-life marketers are using to harness their customers’ voices in their content, download this helpful how-to guide:
Inspiring Customers To Create Content For You: A Marketer's Guide
Stop overloading your buyers with content that's all about you! Learn the tactics B2B marketers use to amplify their advocates' voices, create more powerful stories and cut through the marketing noise.
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