Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing—and becoming more important than ever.
From marketing backwater to starring role, this eBook explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
“The customer marketer is no longer a tactical role checking off boxes like references and referrals. Now, they are strategic partners to every department, thinking long-term and finding ways to involve customers in everything from product roadmaps to user conferences to content creation.”
• Advice from marketing practitioners at LookBookHQ, SAS, Marketo, Bomgar and more
• Top challenges customer marketers are facing today
• Key metrics for customer marketing success
• A crowd-sourced list of tools and must-read resources