Advocate Marketing Resources

IDC Research: The Role of Marketing in Customer Advocacy

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How To Achieve Customer Advocacy Program Success In 2017

Only 10% of B2B IT vendors had established customer advocacy programs in 2016—despite it being named one of the top 5 most important competencies for marketing success, according to research from IDC.

In a year, that’s drastically changed.

IDC’s 2017 Loyalty Marketing and Advocacy Marketing Barometer study found that 67% now have customer advocacy programs in place—a 570% year over year increase.

Find out the reasons behind this sudden growth (hint: increased acquisition and retention) and learn how to leverage customer advocacy as a competitive advantage in this report from IDC analysts Mary Wardley and Andrew LeClair.

Access this free report now to get:

  • An overview of the state of advocacy marketing in 2017
  • A list of the top advocacy marketing tactics successful companies are using
  • Ways to overcome the most common advocacy program obstacles
  • The top advocacy marketing KPIs, including four metrics that prove ROI
  • 6 recommendations for launching an effective customer advocacy program

87% of B2B tech companies agree: customer advocacy programs are crucial for attracting modern buyers and increasing retention rates. Download the report to get a leg up on your competitors.