Your buyers are afraid. It’s time for sales and marketing to talk about advocacy.
Despite all the marketing, nurturing and social selling your company does, one thing hasn’t changed: fear. Your buyers are still afraid of making the wrong choice. They don’t trust salespeople like you, so they’re turning to their peers to make those important buying decisions.
Every time their fear is substantiated by a negative review or a bad recommendation from a peer, it kills your pipeline.
When they don’t hear about your brand through positive word-of-mouth, it kills your pipeline.
One deal at a time. Dead.
There’s only one thing that can put their minds at ease: advocacy from your happy customers.
You can’t just cross your fingers and hope it happens: it’s time for sales and marketing to have a tough conversation about making advocacy more than just a “happy accident”.
Download this short guide to prepare for that conversation.