Understanding the Growing Marketing Technology Universe
Once thought of as merely arts and crafts, marketing has increasingly become a technology-powered discipline: the number of marketing technology vendors has exploded from roughly 100 companies in 2011 to more than 1,800 in 2015.
Join this live video discussion with Jascha Kaykas-Wolff and Kobie Fuller, experienced marketing leaders and creators of interactive martech visualization tool GrowthVerse. Explore how the next generation of CMOs can effectively wade through a seemingly infinite number of options to choose—and integrate—the tools that best support their marketing strategy, while providing a delightful and seamless customer experience through every interaction.
Jascha Kaykas-Wolff, CMO of Mozilla
Kobie Fuller, Investor at Accel Partners