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“We think that being customer-obsessed is essential to being a good business to business marketer today.”

In this webinar, Laura Ramos, Vice President and Principal Analyst at Forrester Research, introduces customer engagement marketing (CEM), a customer-obsessed approach to creating advocates. She is joined by Matthew Camuso, Researcher at Forrester.

Together, Laura and Matthew present Forrester’s research on the leading methods, technologies and vendors that support customer engagement marketing.

Key learnings: 

    • Understand why B2B marketers must practice CEM in the age of the customer.
    • Explore ways to design a successful CEM program.
    • Learn about the technologies and vendors that support CEM.
    • And much more…

Walk away with a better understanding of the importance in turning your passionate customers into advocates.

The Speakers

Laura Ramos
Vice President and Principal Analyst
Forrester Research

 

Matthew CamusoMatthew Camuso
Researcher
Forrester Research

 

Aired: March 17, 2019