by Influitive | Aug 15, 2023
August 15, 2023 — Companies can influence customer behavior in many ways, but a brand advocate is not a typical customer—they are the cream of the crop. Ensuring the person vouching for your company has a good experience is perhaps the most significant action...
by Influitive | Apr 21, 2023
April 21, 2023 — In 2019, my organization was part of an acquisition that brought together several companies in the spend management technology space. In 2020, we officially rebranded as Emburse – a leader in spend optimization, focused on humanizing work for...
by Influitive | Mar 7, 2023
March 7, 2023 — The Customer Success team is a vital link between any company and its users. We help bring the voice of customers into the larger organization while ensuring as many people as possible receive the maximum benefit from our products. As the face of...
by Influitive | Jan 10, 2023
January 10, 2023 — Driving customer advocacy is an art. It requires monitoring shifts in advocate behavior and industry trends, as well as understanding the motivations of customer advocates to help your company create and refresh content that draws them to your...
by Influitive | Dec 1, 2022
November 30, 2022 — Starting a new role can be nerve-wracking, but starting a new role and suddenly becoming the sole subject matter expert in your organization can be a little intimidating. That’s the position I found myself in when I became Esker’s...