Content Services

Word-of-mouth marketing at scale.

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Jesse Ariss, Senior Product Marketing Manager, Vidyard
“An Upshot story is an expertly-crafted endorsement that speaks directly to our audience and builds trust right from the start.”Jesse Ariss, Senior Product Marketing Manager, Vidyard

The most critical step in the customer journey happens well before a prospect contacts your sales team.

Instead, buyers rely on their trusted peers for recommendations. In fact, 84% of B2B buyers start with a referral. But as a brand, it’s challenging to influence these peer-to-peer conversations.

With Upshot, you can provide your prospects with positive, on-brand content written by peers they know and respect. And since 95% of B2B purchasers trust peer-created content, Upshot stories are considered a credible source of information by B2B decision makers.

Produced and distributed by your happiest customers, Upshot stories increase brand awareness and drive qualified leads—without sounding like a corporate sales pitch.

Upshot Comprehensive Story Success

Need to ignite your sales funnel with deal-closing customer stories?
The Comprehensive Story package was built for you. With enough stories to last the entire year (up to 16), this package also includes:

  • Two curated snippets and a sales one-pager for every story
  • 10 one-to-one strategy sessions with a content expert
  • A powerful workflow platform for streamlined production

This is the package for companies who consider customer stories a top priority.

Upshot Comprehensive Story Success

Upshot Story Bundle Plus

Do you have a small team with big needs?
The Story Bundle Plus is perfect for you. With six Upshot stories, curated snippets, and a sales one-pager for every story, three one-to-one strategy sessions with an Upshot Content Expert, and access to the Upshot story creation platform, this package is everything you need to jumpstart your customer story initiative today.

Upshot Story Bundle Plus

Upshot Story Bundle

Do you have big goals but a small budget?
Then it’s time to try the Upshot Story Bundle. Quickly produce and publish three Upshot stories to show your internal stakeholders the power of word-of-mouth marketing at scale. You’ll also receive a one-to-one strategy session with an Upshot Content Expert to help you build a customer story framework, which will maximize the impact of each story.

Upshot Story Bundle

Upshot On-Site Story Capture

With Upshot On-Site Story Capture, you can harness the excitement at your events to produce up to a year’s worth of Upshot stories all at once. From planning, outreach, scheduling, and interviewing high-priority contributors on-site, Upshot ensures that the expertise of your attendees is translated into impactful stories that can drive leads long after your event is over.

Upshot On-Site Story Capture

Bullhorn Introduction

The C-suite is the most coveted audience; however, they’re also the most difficult to reach. They’re interested in industry trends and innovative thinking that challenges the status quo—not just another advertisement. With Bullhorn, you can turn your customers into thought leaders and showcase their expertise and innovation through expertly ghostwritten thought leadership articles. Reach decision makers, create internal thought leaders, and engage prospects—all with zero writing work for your team.

The Market Leader

Is your organization committed to capitalizing on your internal thought leaders? Showcase your brand as a market leader through high-trust, personalized content from in-house experts. You provide the ideas and Bullhorn will bring an editorial experience that makes it easy for stakeholders to produce thought leadership stories.

This 12-month package includes:

  • Strategy Kickoff
  • 10 dedicated session with your Content Expert
  • Up to 16 authentic thought leadership stories
  • Story publishing on Upshotstories.com
The Market Leader

The Visionary

Need guidance on establishing a thought leadership initiative? Let Bullhorn help you nurture and develop internal thought leaders to put a human face to your brand. Our team of dedicated writers and editors will help you create internal thought leadership without straining in-house resources.

This 12-month package includes:

  • Strategy Kickoff
  • 3 dedicated sessions with your Content Expert
  • 6 authentic thought leadership stories
  • Story publishing on Upshotstories.com
The Visionary

The Trailblazer

Does your startup need to establish itself as an innovator? With Bullhorn, you can disrupt any industry with personalized content from top internal thought leaders. Perfect for every budget, The Trailblazer can help your small team kick-start a movement—all without writing a word.

This 6-month package includes:

  • Strategy Kickoff
  • 1 dedicated session with your Content Expert
  • 3 authentic thought leadership stories
  • Story publishing on Upshotstories.com
The Trailblazer

See Upshot in action!

Visit Upshotstories.com

Learn how we can helpTalk with us today to learn how you can get the most out of Influitive with Professional Services.Talk to Us