Upshot: Create authentic customer stories, effortlessly
Buyers don’t trust your content—but they do trust the voice of your customers.
Cut through the marketing noise with professionally-produced, authentic customer stories.
Upshot’s transparent content workflow makes customer story production faster, better and more cost effective.
Powerful customer stories, faster
Make your customers feel like superstars by turning their successes into first-hand narratives. Professional editors will craft, edit and polish the story in your customer’s voice, to make the experience easy and unforgettable. Following a brief customer interview, you’ll have a customer story ready to review within 10 days or less.
Manage content creation with ease
Upshot’s automated workflow management makes it simple to track the progress of your customer stories—without having to do anything. We’ll conduct the interview, take care of approvals, and create the story so you can focus on the rest of your to-do list.
Build social buzz & drive conversions
Encouraging sharing from a variety of social networks (including your customers’) and track the engagement and reach of your stories with Upshot’s out-of-the box reporting and analytics. Plus, create custom Calls-To-Action at the end of your stories to drive new leads to engage with your business.
Enable your sales team
Ensure that the right content gets in front of the right prospects, at the right time. Upshot stories are crafted to help future buyers empathize with your current customers who face similar opportunities. Your sales team should never scramble for a great reference or case study again.
Upshot Reviews
“We’re really seeing the benefits of empowering our customers to tell their stories. We launched our first story, and within the first five business days we had 136 social shares, 374 views, and a 6.7% conversion rate on our embedded call to action. Those kind of metrics—compared to CISCO.com results—are remarkable. The other great thing about Upshot is that it’s 75% cheaper, on average, than our standard agencies.”
- Cristina Meluzzi Head of Customer Advocacy EMEAR at CISCO
“Upshot works closely with everyone involved to quickly bring the voice of our customer to life while retaining the unique personality and perspective of the journey. The end product is an expertly-crafted endorsement that speaks directly to our audience and builds trust right from the start.”
- Jesse Ariss Senior Product Marketing Manager at Vidyard
“An Upshot story is told from our customers’ perspective which is extremely powerful. The story also shares how our customers use NaviGate Prepared in an unconventional manner.”
- Shannon Zaher Director of Marketing at Navigate Prepared