The Impact of Customer Advocates in the Enterprise Buying Process
Enterprise professionals aren’t buying like they used to
Now more than ever, it’s hard for serious enterprise buyers to wade through all the noise. Social media, marketing automation and free content have resulted in an onslaught of messaging – but how are buyers to know if these sources are credible?
Potential customers are standing at a crossroads, and traditional sales messages aren’t gaining traction like they used to. Customer advocates are one of the few sources that buyers trust, yet they remain untapped by many organizations.
To learn more about this, watch this Google Hangout with Chris Newton, Influitive’s VP Business Development, IT Central Station (recently nicknamed “Yelp for Enterprise Technology”) Founder and CEO Russell Rothstein, and former CIO Eric Dirst, who is now President Online Services at DeVry Education Group.
This Hangout explored the way that enterprise purchasing is changing, and how companies can stay ahead of the curve by mobilizing their customer advocates. Chris, Russell and Eric will discuss how marketing and sales teams can help buyers to take the leap, as well as Eric Dirst’s own extensive buying experience.
Date recorded: Thursday, March 13, 2014 at 1PM EST
Featuring:
Eric Dirst, President Online Services at DeVry Education Group
Russell Rothstein, Founder and CEO of IT Central Station
Chris Newton, VP Business Development at Influitive