Influitive: Advocate Marketing Experts

Key findings in the report

Customers prefer to educate themselves through peer-created content online – without vendor communication.

Despite questioning the value of outdated customer reference programs, Forrester cites research that indicates enterprise marketers continue to spend more than $250,000 annually on them.

Advocate programs capture the enthusiasm of customers much more effectively than customer reference programs.

Now’s the time to adjust from collecting static customer case studies to developing more agile, digital, advocacy programs.

Start by downloading this Forrester Research

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