2016 Winners

Congratulations to the 2016 Bammies Winners!

These 10 companies and individuals have set the gold standard for advocate marketing success, showcasing that when you put your fans, advocates and evangelists at the heart of your marketing programs, you can drive brand, demand and revenue in a huge way.

For more details about the winners and how they were selected, please read the press release here.

Click here to see the 2015 BAMMIES WINNERS.

  • Advocate Marketing Program of the Year Award

    People's Choice Program of the Year Winner


  • In recognition of the best overall advocate marketing strategy, tactics and results, as decided by public voting.Winner: Buffini and Co.
  • Advocate Marketer of the Year Award

    Advocate Marketer of the Year Award

    In recognition of a marketer who served as an agent of change in their organization, rallying others to embrace the power of advocate marketing and bring it to life.

    Winner: Michael Beahm, Blackbaud

  • Best Referral Program Award

    Best Referral Program Winner

    In recognition of a company that made referrals a predictable engine of revenue growth built on a foundation of advocacy.

    Winner: Buffini and Co.

  • Best Product Review Campaign Award

    Best Product Review Campaign Winner

    In recognition of a company that demonstrated a sustained, effective campaign to gather genuine product/company reviews, recommendations and endorsements from their advocates.

    Winner: Marketo

  • Big BAM! Business Impact Award

    Big Bam Business Impact Winner

    In recognition of a company that generated the greatest results from advocacy in areas such as: improvements in brand perception, traffic, conversion, leads, opportunities, pipeline acceleration and revenue.

    Winner: InsightSquared

  • Best Advocates Community Award

    Best Advocates Community Winner

    In recognition of a community that goes far beyond product support. This is a group of individuals who positively engage each other to discuss your organization and the industry as whole.

    Winner: Mulesoft

  • Best Social Engagement Award

    Best Social Engagement Winner

    In recognition of a company that has significantly increased the reach and effectiveness of social media or content marketing campaigns through the active participation of advocates.

    Winner: Cisco Systems

  • Best Content Creation Award

    Best Content Creation Winner

    In recognition of a company that catalyzed the greatest amount of advocacy momentum in effectively and efficiently creating the organization’s content.

    Winner: Rapid7

  • Best Use of Advocacy at an Event Award

    Best Use of Advocates at Event Winner

    In recognition of a company that mobilized their advocates to transform the standard B2B event, such as a conference or user group, into an extraordinary gathering of enthusiasts.

    Winner: Okta

  • Best Advocate Experience Award

    Best Advocate Experience Winner

    In recognition of a company that created a special experience for customers and other advocates, strengthening advocate relationships, increasing loyalty and boosting engagement.

    Winner: Halogen Software