Advocate Marketing Resources
Blog
6 Fresh Ways To Make Your Event Special For Your Advocates
There’s nothing quite like the rush of energy you get from hosting a live event. We…
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Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate…
Blog
Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate…
If only reading your customers’ minds was as easy as peering into a crystal ball……
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5 Essential Questions To Ask Yourself Before Launching An Advocacy Program
Blog
5 Essential Questions To Ask Yourself Before Launching An Advocacy Program
If you’re reading this, you’ve probably put in the research and are ready to start investing…
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10 Actionable Tips For Sourcing High Quality Feedback From Your Advocates
Blog
10 Actionable Tips For Sourcing High Quality Feedback From Your Advocates
Customer feedback isn’t just a nice-to-have. For any organization that is committed to creating a second-to-none…
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Advochat: How to Scale Your CSM Team with Advocacy
Video
Advochat: How to Scale Your CSM Team with Advocacy
Customers are looking for personalized experiences with your brand, and 1:1 outreach or mass email blasts just…
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Customer-Powered ABM: How To Let Your Customers Fuel Your ABM Campaigns
Blog
Customer-Powered ABM: How To Let Your Customers Fuel Your ABM Campaigns
Looking to work your way into tough-to-crack ABM target accounts? Let me tell you something.…
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5 Steps To Running An Advocate-Powered Beta Test (Plus Examples!)
Blog
5 Steps To Running An Advocate-Powered Beta Test (Plus Examples!)
If you’ve ever ran a product or feature beta before, chances are you’ve experienced some challenges along…
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How To Hack Influitive’s New Campaign Content Library To Create Custom…
Blog
How To Hack Influitive’s New Campaign Content Library To Create Custom…
What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were…
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Advochat: Award-Winning Tips for a Successful Advocate Program
Webinar
Advochat: Award-Winning Tips for a Successful Advocate Program
Lindsey Erlick, Senior Manager of Student Advocacy and Marketing at Pearson, is the woman behind the scenes of…
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Blog
The Foolproof 3-Step Strategy For Customer Retention and Loyalty
The perils of leaving customer engagement and retention to chance This is a visualization of the typical…
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The Perfect Customer Marketer Job Description
Blog
The Perfect Customer Marketer Job Description
Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree…
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How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities
Blog
How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities
Today’s marketers are missing a major opportunity right under their nose. And it’s costing them royally.…
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Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework…
Blog
Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework…
Last month, a stampede of over 3000 sales, marketing, and customer success pros took…
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4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost…
Blog
4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost…
The rules of the game have changed—having the best software is no longer enough. Instead,…
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Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry…
Success Story
Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry…
In a world where technology is advancing rapidly, and competitors can easily replicate…
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Advochat: How to Grow your Business with Customer Advocacy
Webinar
Advochat: How to Grow your Business with Customer Advocacy
Nithya Narasimhan, VP of Client Experience at ADP, knows the important role advocacy has played in ADP's…
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7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales
Blog
7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales
Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs…
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The Top 7 Reasons Advocacy Programs Fail (And How To Fix…
Blog
The Top 7 Reasons Advocacy Programs Fail (And How To Fix…
In the 1989 film Field Of Dreams, a disembodied voice talked Kevin Costner into building…
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Success Story
How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators of…
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How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
Blog
How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators…
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7 Tips For Making Your Customer Success Team More Powerful Than…
Blog
7 Tips For Making Your Customer Success Team More Powerful Than…
On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and…
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Advochat: How to Boost Event ROI with Customer Advocacy
Webinar
Advochat: How to Boost Event ROI with Customer Advocacy
Jae Corey (Director of Marketing, Global Customer Programs) and Brooke Long (Senior Marketing Manager, Customer Programs) of…
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Introducing the New Campaign Manager—Your Secret Weapon For Strategic Advocate Marketing…
Blog
Introducing the New Campaign Manager—Your Secret Weapon For Strategic Advocate Marketing…
If you’re like most advocate marketers, you probably have some pretty lofty goals…
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The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
eBook
The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers…
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How Carbon Black Mined Their Customer Community For Faster Product Feedback…
Success Story
How Carbon Black Mined Their Customer Community For Faster Product Feedback…
It used to take weeks for Kate Cohen, Senior Manager of Product Marketing at…
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