Advocate Marketing Resources
Webinar
Customer-Powered Webinar: How to create meaningful touchpoints with your customers
Is your CS team struggling to prioritize their time between onboarding customers, nurturing them to be…
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The Top 5 Fan Favorite Sessions From Advocamp Field Day
Blog
The Top 5 Fan Favorite Sessions From Advocamp Field Day
Hey campers! You know what made Advocamp Field Day 2018 unique? It was the first Advocamp ever…
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How To Build A Thriving Online B2B Community, According To Jennifer…
Blog
How To Build A Thriving Online B2B Community, According To Jennifer…
HPE SimpliVity’s advocates are known to do radical things. For example, take reference…
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Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback…
Blog
Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback…
Figuring out how to get quality product feedback from your customers quickly…
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What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement &…
Blog
What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement &…
Employee advocacy is when employees share positive opinions about your company through word of mouth, both…
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Customer-Powered Webinar: How to communicate with brand champions & collect product…
Webinar
Customer-Powered Webinar: How to communicate with brand champions & collect product…
Trying to collect product insights from your users but finding 1:1 email outreach time consuming…
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A Peek Inside Forrester’s New Report On How Brands Can Win…
Blog
A Peek Inside Forrester’s New Report On How Brands Can Win…
If you love something—be it a Netflix series or a great new tapas…
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Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey
Blog
Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey
B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67%…
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5 Reasons Why Your Business Needs A Customer Advisory Board
Blog
5 Reasons Why Your Business Needs A Customer Advisory Board
Marketers are giving a lot of attention of late to the topic of customer engagement. Indeed, optimizing…
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Blog
Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)
We’re living in the experience economy, where consumer preferences are shifting from material things to experiences.…
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4 Ways to Boost Advocate Motivation Through A Rewards Program
Blog
4 Ways to Boost Advocate Motivation Through A Rewards Program
Want to keep your best advocates motivated to engage with your community and promote your brand? The…
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How To Create A Discussions-First Community in 7 Steps
Blog
How To Create A Discussions-First Community in 7 Steps
Did you know that aside from food and shelter, social connection is one of the most important things…
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Advochat: Learn How Staples Runs An Award-Winning Advocate Marketing Program
Webinar
Advochat: Learn How Staples Runs An Award-Winning Advocate Marketing Program
Staples has been running their customer community, The InsidersNetwork, for over 3 years now. They've seen…
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Forrester Report: Help happy customers share their delight by prioritizing post-sale…
eBook
Forrester Report: Help happy customers share their delight by prioritizing post-sale…
Create Customer Advocacy Programs that Boost your Brand's Influence and Success Having customers advocate…
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The Customer-Powered Marketing Playbook
eBook
The Customer-Powered Marketing Playbook
Reaching today’s B2B buyer is becoming increasingly difficult. With a wealth of content and digital resources at their disposal, buyers can become…
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Customer-Powered Product Development: How to Create Better Products & Increase Demand
Blog
Customer-Powered Product Development: How to Create Better Products & Increase Demand
Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that…
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Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale…
Blog
Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale…
Modern B2B enterprises must provide a flawless post-sale customers experience to drive high customer…
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Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust…
Blog
Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust…
When evaluating new products, B2B buyers don’t want to speak with sales reps. After all,…
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Blog
Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word &…
Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages…
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3 Advanced Advocacy Tactics From A Two-Time BAMMIE Award Winner
Blog
3 Advanced Advocacy Tactics From A Two-Time BAMMIE Award Winner
What could your team accomplish with an extra few hours in your week? You could finally get…
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9 Award-Winning Customer Advocacy Success Stories
eBook
9 Award-Winning Customer Advocacy Success Stories
 Our annual BAMMIES eBook has been read by 1,986+ savvy B2B marketers and business leaders. In this year’s edition, advocacy leaders…
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5 Ways To Mobilize Your Advocates To Boost Your Customer Success…
Blog
5 Ways To Mobilize Your Advocates To Boost Your Customer Success…
Customer advocates can do a lot more than just share your tweets. In fact, using…
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Advochat: From Customer Centricity to Customer-Powered: Scaling your Advocacy Program
Webinar
Advochat: From Customer Centricity to Customer-Powered: Scaling your Advocacy Program
We know it’s no longer enough to be customer-centric; you need to be customer-powered to really…
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6 Powerful Tactics For Nurturing Your Customer Advocates (With Examples)
Blog
6 Powerful Tactics For Nurturing Your Customer Advocates (With Examples)
Does your brand have an active advocate community? If so, that’s wonderful. But it’s only half the…
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Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your…
Blog
Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your…
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then,…
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