Advocate Marketing Resources
Blog
How To Get More Customer Reviews On The Top 10 B2B…
Before you buy a new laptop or smartphone, what’s the first thing you do?…
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Advocamp 2017 Day 3 Recap – Granola And Goodbyes
Blog
Advocamp 2017 Day 3 Recap – Granola And Goodbyes
After a late night jamboree at the Advocamp After Dark Party, campers crawled out of their tents and headed to…
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Advocamp 2017 Day 2 Recap – Trail Mix And (Advocacy) Tactics
Blog
Advocamp 2017 Day 2 Recap – Trail Mix And (Advocacy) Tactics
Opening Keynote Day 2 of Advocamp 2017 started with an inspiring keynote from the prolific author and speaker…
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Advocamp 2017 Day 1 Recap – Loyalty, And Trust, And Bears,…
Blog
Advocamp 2017 Day 1 Recap – Loyalty, And Trust, And Bears,…
Welcome to Advocamp Advocamp, the biggest customer engagement and advocacy event of the year, kicked off bright and…
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The Opportunity In Negative Online Reviews
Blog
The Opportunity In Negative Online Reviews
Psst! We’re going to let you in on a little secret. Negative reviews may actually be your largest untapped resource.…
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Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros
Blog
Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros
Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis,…
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How To Get Advocate Marketing Into Your 2018 Calendar
Blog
How To Get Advocate Marketing Into Your 2018 Calendar
Advocate (or advocacy) marketing is not a new concept. In fact, it is well-known in the world of…
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5 Ways Sujan Patel Unleashed The Power of Advocacy To Grow…
Blog
5 Ways Sujan Patel Unleashed The Power of Advocacy To Grow…
Want to know a secret? Every marketer has an untapped power: the power of their…
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How Marketo Created An Award-Winning Product Review Campaign
Video
How Marketo Created An Award-Winning Product Review Campaign
In the software space, the quality of your reviews can make or break your sales and give you…
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Blog
Spotlight: Meet Some Of The Kick-Ass Women Speakers Of Advocamp
As we get closer to Advocamp 2017 (this Dec. 6-8 in San Francisco), the excitement is…
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Six Habits of Successful Advocate Marketers
Video
Six Habits of Successful Advocate Marketers
Deena Zenyk Director Center of Excellence, Influitive In this session, Deena Zenyk will walk you through the 6 habits of…
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26 Years Later: Why Geoffrey Moore’s ‘Crossing The Chasm’ Is More…
Blog
26 Years Later: Why Geoffrey Moore’s ‘Crossing The Chasm’ Is More…
In August of 1991, two important events altered the technology field forever: The world…
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How ON24 Uses Ungated Customer Stories To Drive Pipeline
Video
How ON24 Uses Ungated Customer Stories To Drive Pipeline
Tiffany Beddow Senior Customer Marketing Manager, ON24 In the latest Advocate Marketing Mentor Series session, Tiffany Beddow…
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Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing…
Blog
Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing…
No one likes to think they’re being influenced by others when they buy something…
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Distributing B2B Customer Success Stories: 5 Tips To Maximize Reach And…
Blog
Distributing B2B Customer Success Stories: 5 Tips To Maximize Reach And…
Now that you’ve sourced a pool of amazing customers with stories to tell (see…
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Six Habits of Highly Effective Advocate Marketers
Blog
Six Habits of Highly Effective Advocate Marketers
Businesses today are increasingly faced with a new reality. One where social proof trumps glossy case studies and image-rich…
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How To Leverage Your Customers to Unlock Growth
Video
How To Leverage Your Customers to Unlock Growth
Sujan Patel Founder, WebProfits In this session, Sujan Patel will walk you through how to build strong relationships…
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Navigating The Twists And Turns Of The CMO Career Path
Blog
Navigating The Twists And Turns Of The CMO Career Path
By now, you’ve probably heard the news: the role of the CMO is changing. Gone are…
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Blog
Forrester: Advocate Marketing Is Critical To B2B Success
The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from…
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How to Create An Advocate-Driven Event
Video
How to Create An Advocate-Driven Event
In the sixth session from The Advocate Marketing Mentor Series, Nicole Dingley, Director of Customer Success at Wiley Education, will walk you…
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The Art of the Advocacy Business Case: How To Get Executive…
Video
The Art of the Advocacy Business Case: How To Get Executive…
Tracy Staniland, Director of Marketing at Policy Medical, covers what you can do to…
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How To Use Customer Visits To Increase Engagement And Advocacy
Blog
How To Use Customer Visits To Increase Engagement And Advocacy
There are so many ways to identify and nurture advocates that sometimes you might miss the…
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4 Steps to Sourcing Customers for Amazing User-Generated Content
Blog
4 Steps to Sourcing Customers for Amazing User-Generated Content
In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing…
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10 Advocate Marketing Success Stories Every B2B Brand Can Learn From
Success Story
10 Advocate Marketing Success Stories Every B2B Brand Can Learn From
Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also…
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8 Lessons Learned in Building and Scaling Customer Advocacy Programs
Blog
8 Lessons Learned in Building and Scaling Customer Advocacy Programs
  Twenty million. That’s how many people use Schoology’s learning management software to advance what’s possible in…
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