Advocate Marketing Resources
Blog
A Brief History Of Developer Relations Programs: How DevRel Evolved Into…
This post is part of a series on the evolution of developer relations, evangelism…
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What To Do When Your Advocate Marketer Leaves Your Company
Blog
What To Do When Your Advocate Marketer Leaves Your Company
I want you to meet a pretty cool guy (IMHO): Truman Tang, Director of Marketing, Customer…
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7 Referral Program Best Practices For Wooing Customers
Blog
7 Referral Program Best Practices For Wooing Customers
From high-growth startups to multinational enterprises, every B2B company wants more customer referrals. After all, 69% of companies with…
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4 B2B Content Marketing Myths That Need To Die, According To…
Blog
4 B2B Content Marketing Myths That Need To Die, According To…
As a B2B content marketer, you’re under a lot of pressure. It’s harder to…
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The Power Of B2B Referral Marketing Programs
Blog
The Power Of B2B Referral Marketing Programs
When you want to try out a new restaurant, where do you turn for advice? Recommendations from friends and…
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The Art Of Asking For A Customer Reference
Blog
The Art Of Asking For A Customer Reference
The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their…
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Staples’ Tips and Tricks for Managing Over 5000 Advocates in Influitive
Success Story
Staples’ Tips and Tricks for Managing Over 5000 Advocates in Influitive
It’s no secret—customers who feel appreciated make your best advocates. But nurturing those relationships can be…
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5 Referral Program Ideas For Driving More B2B Leads
Blog
5 Referral Program Ideas For Driving More B2B Leads
Do you feel awkward asking customers for referrals? You shouldn’t. According to SalesStaff, 91% of satisfied customers…
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Which Is Right For You: Influencer Marketing Or Advocate Marketing?
Blog
Which Is Right For You: Influencer Marketing Or Advocate Marketing?
Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will…
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Blog
How To Turn A Sleepy B2B Support Portal Into A Thriving…
The role of B2B communities is shifting. In the past, they tended to…
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How Staples Business Advantage Shifted From Product-Centric to Customer-Centric With Influitive
Success Story
How Staples Business Advantage Shifted From Product-Centric to Customer-Centric With Influitive
Marketing teams all over the world are beginning to realize the benefits of a customer-centric…
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10 Steps To Energize Your Blog With Advocate-Generated Content
Blog
10 Steps To Energize Your Blog With Advocate-Generated Content
Pearson, the world’s largest learning company, wanted to change the way students perceived their brand. The company offers…
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Meet The New Rising Star In B2B Marketing: The Customer Marketer
Blog
Meet The New Rising Star In B2B Marketing: The Customer Marketer
When it costs 6X more to attract a new customer than it does to…
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An Introduction To Developer Relations: What It Is And Why You…
Blog
An Introduction To Developer Relations: What It Is And Why You…
Over the last several years, the dramatic shift from brick and mortar stores to…
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Infographic: Why Your B2B Online Community Needs Advocacy
Blog
Infographic: Why Your B2B Online Community Needs Advocacy
Are branded communities living up to organizational expectations? Although hopes are high, B2B online communities frequently become…
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Shifting from Traditional Support to Advocate-Driven Communities
Webinar
Shifting from Traditional Support to Advocate-Driven Communities
New research from CMX on the value of communities has found that more and more companies are switching from…
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Launching An Advocacy Program Part 6: User Groups
Blog
Launching An Advocacy Program Part 6: User Groups
This is the sixth post in a series about launching a customer advocacy program. In the first post in…
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Boost Alumni Engagement With An Advocate Community
Video
Boost Alumni Engagement With An Advocate Community
Alumni relations: are you sick of cold-calling and emailing your alumni for donations, only to get nothing back? Thankfully, there's…
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Blog
“WTF Is Advocate Marketing?”, Plus 7 Other FAQs We Get About…
At Influitive, we’re building a new software category around the idea of advocate marketing. Naturally,…
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The Rise of the Customer Marketer
eBook
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they'll turn into advocates for…
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3 Things You Need To Know About Your Advocacy Community Now
Blog
3 Things You Need To Know About Your Advocacy Community Now
Community is no longer a tactic, it’s a necessity! Business has shifted from a digital revolution…
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What Is An Online Community, Anyway?
Blog
What Is An Online Community, Anyway?
Quick! What comes to mind when you hear the phrase “online community?” Facebook? LinkedIn? Your company’s support forum? The definition…
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The Value Of B2B Branded Communities In 2017
Blog
The Value Of B2B Branded Communities In 2017
Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back…
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The How Of Alumni Advocacy: 5 Steps To Turn Graduates Into…
Blog
The How Of Alumni Advocacy: 5 Steps To Turn Graduates Into…
It’s one thing to know why an advocate community will help you achieve your alumni…
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