Advocate Marketing Resources
Blog
Customer-Powered Product Development: How to Create Better Products & Increase Demand
Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that…
Read now
Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale…
Blog
Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale…
Modern B2B enterprises must provide a flawless post-sale customers experience to drive high customer…
Read now
Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust…
Blog
Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust…
When evaluating new products, B2B buyers don’t want to speak with sales reps. After all,…
Read now
Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word &…
Blog
Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word &…
Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages…
Read now
3 Advanced Advocacy Tactics From A Two-Time BAMMIE Award Winner
Blog
3 Advanced Advocacy Tactics From A Two-Time BAMMIE Award Winner
What could your team accomplish with an extra few hours in your week? You could finally get…
Read now
9 Award-Winning Customer Advocacy Success Stories
eBook
9 Award-Winning Customer Advocacy Success Stories
 Our annual BAMMIES eBook has been read by 1,986+ savvy B2B marketers and business leaders. In this year’s edition, advocacy leaders…
Download eBook
5 Ways To Mobilize Your Advocates To Boost Your Customer Success…
Blog
5 Ways To Mobilize Your Advocates To Boost Your Customer Success…
Customer advocates can do a lot more than just share your tweets. In fact, using…
Read now
Advochat: From Customer Centricity to Customer-Powered: Scaling your Advocacy Program
Webinar
Advochat: From Customer Centricity to Customer-Powered: Scaling your Advocacy Program
Today we know it’s not just enough to be customer-centric, you need to be customer-powered to…
Watch webinar
6 Powerful Tactics For Nurturing Your Customer Advocates (With Examples)
Blog
6 Powerful Tactics For Nurturing Your Customer Advocates (With Examples)
Does your brand have an active advocate community? If so, that’s wonderful. But it’s only half the…
Read now
Blog
Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your…
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then,…
Read now
Advocamp Field Day 2018 Recap
Blog
Advocamp Field Day 2018 Recap
On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer…
Read now
The Customer-Powered Enterprise Playbook
eBook
The Customer-Powered Enterprise Playbook
In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations need to…
Download eBook
5 Tips For Nailing Your Corporate Holiday Gifts This Year
Blog
5 Tips For Nailing Your Corporate Holiday Gifts This Year
For many companies, the fourth quarter is peak gift-giving season. It’s a perfect time to recognize customer…
Read now
Why Don Peppers Advocates for His Favorite Brands & How to…
Blog
Why Don Peppers Advocates for His Favorite Brands & How to…
Don Peppers, best-selling author of the book Customer Experience: What, How and Why Now, believes…
Read now
The Advocamper’s Ultimate Guide To Toronto
Blog
The Advocamper’s Ultimate Guide To Toronto
As great Canadian poet Aubrey “Drake” Graham once declared, “Toronto is the greatest city in the whole world.” We…
Read now
How ADP Has Built A Customer-Powered Enterprise (And How You Can,…
Blog
How ADP Has Built A Customer-Powered Enterprise (And How You Can,…
ADP is known throughout the world for their human capital management services. In fact,…
Read now
How ADP Harnesses The Power Of Their Advocates To Fuel Growth…
Success Story
How ADP Harnesses The Power Of Their Advocates To Fuel Growth…
When ADP first started a reference program to get their happiest customers to speak…
Learn more
Meet Your 2018 Advocamp Field Day Speakers
Blog
Meet Your 2018 Advocamp Field Day Speakers
Advocamp is right around the corner, and we have an incredible lineup of speakers this year. In this blog, we’ll…
Read now
Blog
6 Fresh Ways To Make Your Event Special For Your Advocates
There’s nothing quite like the rush of energy you get from hosting a live event. We…
Read now
Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate…
Blog
Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate…
If only reading your customers’ minds was as easy as peering into a crystal ball……
Read now
5 Essential Questions To Ask Yourself Before Launching An Advocacy Program
Blog
5 Essential Questions To Ask Yourself Before Launching An Advocacy Program
If you’re reading this, you’ve probably put in the research and are ready to start investing…
Read now
10 Actionable Tips For Sourcing High Quality Feedback From Your Advocates
Blog
10 Actionable Tips For Sourcing High Quality Feedback From Your Advocates
Customer feedback isn’t just a nice-to-have. For any organization that is committed to creating a second-to-none…
Read now
Advochat: How to Scale Your CSM Team with Advocacy
Video
Advochat: How to Scale Your CSM Team with Advocacy
Customers are looking for personalized experiences with your brand, and 1:1 outreach or mass email blasts just…
Watch video
Customer-Powered ABM: How To Let Your Customers Fuel Your ABM Campaigns
Blog
Customer-Powered ABM: How To Let Your Customers Fuel Your ABM Campaigns
Looking to work your way into tough-to-crack ABM target accounts? Let me tell you something.…
Read now
5 Steps To Running An Advocate-Powered Beta Test (Plus Examples!)
Blog
5 Steps To Running An Advocate-Powered Beta Test (Plus Examples!)
If you’ve ever ran a product or feature beta before, chances are you’ve experienced some challenges along…
Read now