Advocate Marketing Resources
Blog
Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate…
You may have heard of customer advocacy and see it as a…
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Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is…
Blog
Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is…
According to Forrester, we are in the age of the customer, in which…
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Infographic: Top 5 Financial Benefits of a Customer-Powered Community
Blog
Infographic: Top 5 Financial Benefits of a Customer-Powered Community
One of the most valuable resources available to businesses today is a healthy community of engaged, happy customers.…
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Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community…
Blog
Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community…
Brands have known for a while how powerful building a customer community…
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How to Build a Customer-Powered Enterprise: Ask the Community Experts
Webinar
How to Build a Customer-Powered Enterprise: Ask the Community Experts
Creating a thriving digital community that provides exceptional value to both your business and its customers…
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8 Discussion Topics To Help Kick-Start Your Online Community
Blog
8 Discussion Topics To Help Kick-Start Your Online Community
Discussions are a critical aspect to the success of any online community. With a platform that allows for…
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Steer Clear Of Common Advocacy Program Missteps With This SiriusDecisions Framework
Blog
Steer Clear Of Common Advocacy Program Missteps With This SiriusDecisions Framework
Customer advocacy is increasingly becoming a “need-to-have” for brands, rather than simply a “nice-to-have”. Research…
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Our Top Takeaways From This Year’s B2B Marketing Exchange
Blog
Our Top Takeaways From This Year’s B2B Marketing Exchange
Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get…
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SiriusDecisions Research Brief: Introducing the Customer Advocacy Model
eBook
SiriusDecisions Research Brief: Introducing the Customer Advocacy Model
Customer advocacy is quickly becoming an essential component of any modern marketing strategy. As an increasing number of…
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Webinar
Customer-Powered Webinar: How to create meaningful touchpoints with your customers
Is your CS team struggling to prioritize their time between onboarding customers, nurturing them to be…
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The Top 5 Fan Favorite Sessions From Advocamp Field Day
Blog
The Top 5 Fan Favorite Sessions From Advocamp Field Day
Hey campers! You know what made Advocamp Field Day 2018 unique? It was the first Advocamp ever…
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How To Build A Thriving Online B2B Community, According To Jennifer…
Blog
How To Build A Thriving Online B2B Community, According To Jennifer…
HPE SimpliVity’s advocates are known to do radical things. For example, take reference…
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Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback…
Blog
Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback…
Figuring out how to get quality product feedback from your customers quickly…
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What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement &…
Blog
What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement &…
Employee advocacy is when employees share positive opinions about your company through word of mouth, both…
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Customer-Powered Webinar: How to communicate with brand champions & collect product…
Webinar
Customer-Powered Webinar: How to communicate with brand champions & collect product…
Trying to collect product insights from your users but finding 1:1 email outreach time consuming…
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A Peek Inside Forrester’s New Report On How Brands Can Win…
Blog
A Peek Inside Forrester’s New Report On How Brands Can Win…
If you love something—be it a Netflix series or a great new tapas…
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Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey
Blog
Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey
B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67%…
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5 Reasons Why Your Business Needs A Customer Advisory Board
Blog
5 Reasons Why Your Business Needs A Customer Advisory Board
Marketers are giving a lot of attention of late to the topic of customer engagement. Indeed, optimizing…
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Blog
Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)
We’re living in the experience economy, where consumer preferences are shifting from material things to experiences.…
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4 Ways to Boost Advocate Motivation Through A Rewards Program
Blog
4 Ways to Boost Advocate Motivation Through A Rewards Program
Want to keep your best advocates motivated to engage with your community and promote your brand? The…
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How To Create A Discussions-First Community in 7 Steps
Blog
How To Create A Discussions-First Community in 7 Steps
Did you know that aside from food and shelter, social connection is one of the most important things…
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Advochat: Learn How Staples Runs An Award-Winning Advocate Marketing Program
Webinar
Advochat: Learn How Staples Runs An Award-Winning Advocate Marketing Program
Staples has been running their customer community, The InsidersNetwork, for over 3 years now. They've seen…
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Forrester Report: Help happy customers share their delight by prioritizing post-sale…
eBook
Forrester Report: Help happy customers share their delight by prioritizing post-sale…
Create Customer Advocacy Programs that Boost your Brand's Influence and Success Having customers advocate…
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The Customer-Powered Marketing Playbook
eBook
The Customer-Powered Marketing Playbook
Reaching today’s B2B buyer is becoming increasingly difficult. With a wealth of content and digital resources at their disposal, buyers can become…
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Customer-Powered Product Development: How to Create Better Products & Increase Demand
Blog
Customer-Powered Product Development: How to Create Better Products & Increase Demand
Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that…
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