Advocate Marketing Resources
Blog
10 Must-Have Features In Your Advocate Marketing Software
How are you managing your customer, employee, or partner advocacy programs? Today, most advocate marketers are organizing advocate activity…
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How Advocates Can Drive Strategic Value For Your C-Suite
Video
How Advocates Can Drive Strategic Value For Your C-Suite
In the first session from The Advocate Marketing Mentor Series, Influitive CEO and Founder Mark Organ walks…
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New Research: Here Are The 5 Learning Stages All Advocate Marketing…
Blog
New Research: Here Are The 5 Learning Stages All Advocate Marketing…
At the heart of every successful advocacy program is a single marketer—a forward-thinker, a trailblazer,…
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Want To Launch An Advocacy Program? Here Are 3 Hurdles You’ll…
Blog
Want To Launch An Advocacy Program? Here Are 3 Hurdles You’ll…
You know those things you’re *supposed* to do that are good for you...like...flossing daily?…
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Dear Marketing Conferences: Here Are 10 Things We Hate About You
Blog
Dear Marketing Conferences: Here Are 10 Things We Hate About You
We’ve all been there. You walk into a marketing conference, full of excitement and hope. Oh…
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16 Places To Build Brand Advocacy Into The Customer Journey
Blog
16 Places To Build Brand Advocacy Into The Customer Journey
Think about the last time you had an unexpectedly positive experience with a company or product. (Maybe…
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15 Ways Real Marketing Pros Create High-Performing Advocacy Programs
Blog
15 Ways Real Marketing Pros Create High-Performing Advocacy Programs
Still relying on email campaigns to engage and communicate with your customers and prospects? These innovative B2B marketers…
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Advocacy Program ROI Calculator [Downloadable Template]
eBook
Advocacy Program ROI Calculator [Downloadable Template]
Download the template that helped Victoria LaPlante prove a 3270% ROI to her bosses.
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5 Hacks From Sujan Patel That Will Help You Rise Above…
Blog
5 Hacks From Sujan Patel That Will Help You Rise Above…
Here’s the major problem with today’s content marketing landscape: most of the time, people who…
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Webinar
How to Build A Modern Developer Relations Strategy
Presenters: Mike Stowe, Director of Community, Tigera.io The biggest reason developer solutions become widely adopted as category leaders…
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From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand…
Success Story
From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand…
In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots…
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Developer Advocacy: Why Brands Must Go Deeper Than Developer Evangelism
Blog
Developer Advocacy: Why Brands Must Go Deeper Than Developer Evangelism
This is the third post in a developer relations and advocacy series. In my previous posts,…
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Discover The Secret Weapon That Helped PowerDMS Stand Out On Review…
Success Story
Discover The Secret Weapon That Helped PowerDMS Stand Out On Review…
At PowerDMS, we provide policy management software that helps organizations reduce their risks and…
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Launching An Advocacy Program Part 8: Finding Inspiration
Blog
Launching An Advocacy Program Part 8: Finding Inspiration
This is the eighth post in a series about launching a customer advocacy program. The latest post in the…
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IDC Study: B2B Customer Advocacy Programs Grow 570% In A Year
Blog
IDC Study: B2B Customer Advocacy Programs Grow 570% In A Year
A new IDC report has found that one organizational tactic has grown 570% YOY among…
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How To Increase Customer Engagement, Loyalty And Advocacy With Video
Webinar
How To Increase Customer Engagement, Loyalty And Advocacy With Video
Presenters: Jillian Wood, Marketing Content Manager, Influitive Rebecca Rogez, Customer Success Manager, Vidyard Your best customer…
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IDC Research: The Role of Marketing in Customer Advocacy
eBook
IDC Research: The Role of Marketing in Customer Advocacy
How To Achieve Customer Advocacy Program Success In 2017 Only 10% of B2B IT vendors had established…
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Why Influencer Marketing Is Ruling The Content Kingdom, & Other Insights…
Blog
Why Influencer Marketing Is Ruling The Content Kingdom, & Other Insights…
Dear content marketers: no one believes your brand’s messaging. However, they do believe influencers—we’re talking…
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Blog
Customer Stories: 3 Reasons You Need More, And How To Find…
In a noisy world of non-stop ads and content marketing, it has become increasingly difficult…
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Launching An Advocacy Program Part 7: Reach vs. Relationship
Blog
Launching An Advocacy Program Part 7: Reach vs. Relationship
This is the seventh post in a series about launching a customer advocacy program. The latest post in…
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Data-Backed Insights On The Value Of Advocacy from SiriusDecisions
Blog
Data-Backed Insights On The Value Of Advocacy from SiriusDecisions
On your never-ending to-do list, generating more customer stories may seem like a “nice-to-have” item, not a…
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How To Create “Moments That Matter” With Your Customers
Blog
How To Create “Moments That Matter” With Your Customers
I walked into an all-day meeting back in February, and on one of the tables I saw…
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Pam Didner’s Guide To A Successful Global Content Marketing Strategy
Blog
Pam Didner’s Guide To A Successful Global Content Marketing Strategy
As content marketers, we know that to create top-notch content, we have to know our…
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Why Most Online Communities Are Destined to Fail—And 5 Ways To…
Blog
Why Most Online Communities Are Destined to Fail—And 5 Ways To…
Listen, if you’re an online community manager, or are responsible for the success of…
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How Brands Lost Buyers’ Trust—And How They Can Gain It Back
Blog
How Brands Lost Buyers’ Trust—And How They Can Gain It Back
In a world full of paid social media influencers and confusing “native” ads, every…
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