Advocate Marketing Resources
Blog
Launching An Advocacy Program Part 7: Reach vs. Relationship
This is the seventh post in a series about launching a customer advocacy program. The latest post in…
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Data-Backed Insights On The Value Of Advocacy from SiriusDecisions
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Data-Backed Insights On The Value Of Advocacy from SiriusDecisions
On your never-ending to-do list, generating more customer stories may seem like a “nice-to-have” item, not a…
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How To Create “Moments That Matter” With Your Customers
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How To Create “Moments That Matter” With Your Customers
I walked into an all-day meeting back in February, and on one of the tables I saw…
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Pam Didner’s Guide To A Successful Global Content Marketing Strategy
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Pam Didner’s Guide To A Successful Global Content Marketing Strategy
As content marketers, we know that to create top-notch content, we have to know our…
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Why Most Online Communities Are Destined to Fail—And 5 Ways To…
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Why Most Online Communities Are Destined to Fail—And 5 Ways To…
Listen, if you’re an online community manager, or are responsible for the success of…
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How Brands Lost Buyers’ Trust—And How They Can Gain It Back
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How Brands Lost Buyers’ Trust—And How They Can Gain It Back
In a world full of paid social media influencers and confusing “native” ads, every…
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The SiriusDecisions Demand Unit Waterfall Is Useless If You Don’t Have…
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The SiriusDecisions Demand Unit Waterfall Is Useless If You Don’t Have…
The biggest marketing trends of the year are often influenced by conversations that happen…
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How To Train Your Employees To Be Brand Ambassadors
Blog
How To Train Your Employees To Be Brand Ambassadors
When you’re looking for ways to improve your branding and reach with consumers, some of your most…
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A Brief History Of Developer Relations Programs: How DevRel Evolved Into…
Blog
A Brief History Of Developer Relations Programs: How DevRel Evolved Into…
This post is part of a series on the evolution of developer relations, evangelism…
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Blog
What To Do When Your Advocate Marketer Leaves Your Company
I want you to meet a pretty cool guy (IMHO): Truman Tang, Director of Marketing, Customer…
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7 Referral Program Best Practices For Wooing Customers
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7 Referral Program Best Practices For Wooing Customers
From high-growth startups to multinational enterprises, every B2B company wants more customer referrals. After all, 69% of companies with…
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4 B2B Content Marketing Myths That Need To Die, According To…
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4 B2B Content Marketing Myths That Need To Die, According To…
As a B2B content marketer, you’re under a lot of pressure. It’s harder to…
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The Power Of B2B Referral Marketing Programs
Blog
The Power Of B2B Referral Marketing Programs
When you want to try out a new restaurant, where do you turn for advice? Recommendations from friends and…
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The Art Of Asking For A Customer Reference
Blog
The Art Of Asking For A Customer Reference
The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their…
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Staples’ Tips and Tricks for Managing Over 5000 Advocates in Influitive
Success Story
Staples’ Tips and Tricks for Managing Over 5000 Advocates in Influitive
It’s no secret—customers who feel appreciated make your best advocates. But nurturing those relationships can be…
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5 Referral Program Ideas For Driving More B2B Leads
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5 Referral Program Ideas For Driving More B2B Leads
Do you feel awkward asking customers for referrals? You shouldn’t. According to SalesStaff, 91% of satisfied customers…
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Which Is Right For You: Influencer Marketing Or Advocate Marketing?
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Which Is Right For You: Influencer Marketing Or Advocate Marketing?
Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will…
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How To Turn A Sleepy B2B Support Portal Into A Thriving…
Blog
How To Turn A Sleepy B2B Support Portal Into A Thriving…
The role of B2B communities is shifting. In the past, they tended to…
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Success Story
How Staples Business Advantage Shifted From Product-Centric to Customer-Centric With Influitive
Marketing teams all over the world are beginning to realize the benefits of a customer-centric…
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10 Steps To Energize Your Blog With Advocate-Generated Content
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10 Steps To Energize Your Blog With Advocate-Generated Content
Pearson, the world’s largest learning company, wanted to change the way students perceived their brand. The company offers…
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Meet The New Rising Star In B2B Marketing: The Customer Marketer
Blog
Meet The New Rising Star In B2B Marketing: The Customer Marketer
When it costs 6X more to attract a new customer than it does to…
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An Introduction To Developer Relations: What It Is And Why You…
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An Introduction To Developer Relations: What It Is And Why You…
Over the last several years, the dramatic shift from brick and mortar stores to…
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Infographic: Why Your B2B Online Community Needs Advocacy
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Infographic: Why Your B2B Online Community Needs Advocacy
Are branded communities living up to organizational expectations? Although hopes are high, B2B online communities frequently become…
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Shifting from Traditional Support to Advocate-Driven Communities
Webinar
Shifting from Traditional Support to Advocate-Driven Communities
New research from CMX on the value of communities has found that more and more companies are switching from…
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Launching An Advocacy Program Part 6: User Groups
Blog
Launching An Advocacy Program Part 6: User Groups
This is the sixth post in a series about launching a customer advocacy program. In the first post in…
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