Advocate Marketing Resources
Blog
Developer Advocacy: Why Brands Must Go Deeper Than Developer Evangelism
This is the third post in a developer relations and advocacy series. In my previous posts,…
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Discover The Secret Weapon That Helped PowerDMS Stand Out On Review…
Success Story
Discover The Secret Weapon That Helped PowerDMS Stand Out On Review…
At PowerDMS, we provide policy management software that helps organizations reduce their risks and…
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Launching An Advocacy Program Part 8: Finding Inspiration
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Launching An Advocacy Program Part 8: Finding Inspiration
This is the eighth post in a series about launching a customer advocacy program. The latest post in the…
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IDC Study: B2B Customer Advocacy Programs Grow 570% In A Year
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IDC Study: B2B Customer Advocacy Programs Grow 570% In A Year
A new IDC report has found that one organizational tactic has grown 570% YOY among…
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How To Increase Customer Engagement, Loyalty And Advocacy With Video
Webinar
How To Increase Customer Engagement, Loyalty And Advocacy With Video
Presenters: Jillian Wood, Marketing Content Manager, Influitive Rebecca Rogez, Customer Success Manager, Vidyard Your best customer…
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IDC Research: The Role of Marketing in Customer Advocacy
eBook
IDC Research: The Role of Marketing in Customer Advocacy
How To Achieve Customer Advocacy Program Success In 2017 Only 10% of B2B IT vendors had established…
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Why Influencer Marketing Is Ruling The Content Kingdom, & Other Insights…
Blog
Why Influencer Marketing Is Ruling The Content Kingdom, & Other Insights…
Dear content marketers: no one believes your brand’s messaging. However, they do believe influencers—we’re talking…
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Customer Stories: 3 Reasons You Need More, And How To Find…
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Customer Stories: 3 Reasons You Need More, And How To Find…
In a noisy world of non-stop ads and content marketing, it has become increasingly difficult…
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Launching An Advocacy Program Part 7: Reach vs. Relationship
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Launching An Advocacy Program Part 7: Reach vs. Relationship
This is the seventh post in a series about launching a customer advocacy program. The latest post in…
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Blog
Data-Backed Insights On The Value Of Advocacy from SiriusDecisions
On your never-ending to-do list, generating more customer stories may seem like a “nice-to-have” item, not a…
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How To Create “Moments That Matter” With Your Customers
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How To Create “Moments That Matter” With Your Customers
I walked into an all-day meeting back in February, and on one of the tables I saw…
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Pam Didner’s Guide To A Successful Global Content Marketing Strategy
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Pam Didner’s Guide To A Successful Global Content Marketing Strategy
As content marketers, we know that to create top-notch content, we have to know our…
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Why Most Online Communities Are Destined to Fail—And 5 Ways To…
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Why Most Online Communities Are Destined to Fail—And 5 Ways To…
Listen, if you’re an online community manager, or are responsible for the success of…
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How Brands Lost Buyers’ Trust—And How They Can Gain It Back
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How Brands Lost Buyers’ Trust—And How They Can Gain It Back
In a world full of paid social media influencers and confusing “native” ads, every…
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The SiriusDecisions Demand Unit Waterfall Is Useless If You Don’t Have…
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The SiriusDecisions Demand Unit Waterfall Is Useless If You Don’t Have…
The biggest marketing trends of the year are often influenced by conversations that happen…
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How To Train Your Employees To Be Brand Ambassadors
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How To Train Your Employees To Be Brand Ambassadors
When you’re looking for ways to improve your branding and reach with consumers, some of your most…
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A Brief History Of Developer Relations Programs: How DevRel Evolved Into…
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A Brief History Of Developer Relations Programs: How DevRel Evolved Into…
This post is part of a series on the evolution of developer relations, evangelism…
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What To Do When Your Advocate Marketer Leaves Your Company
Blog
What To Do When Your Advocate Marketer Leaves Your Company
I want you to meet a pretty cool guy (IMHO): Truman Tang, Director of Marketing, Customer…
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Blog
7 Referral Program Best Practices For Wooing Customers
From high-growth startups to multinational enterprises, every B2B company wants more customer referrals. After all, 69% of companies with…
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4 B2B Content Marketing Myths That Need To Die, According To…
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4 B2B Content Marketing Myths That Need To Die, According To…
As a B2B content marketer, you’re under a lot of pressure. It’s harder to…
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The Power Of B2B Referral Marketing Programs
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The Power Of B2B Referral Marketing Programs
When you want to try out a new restaurant, where do you turn for advice? Recommendations from friends and…
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The Art Of Asking For A Customer Reference
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The Art Of Asking For A Customer Reference
The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their…
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Staples’ Tips and Tricks for Managing Over 5000 Advocates in Influitive
Success Story
Staples’ Tips and Tricks for Managing Over 5000 Advocates in Influitive
It’s no secret—customers who feel appreciated make your best advocates. But nurturing those relationships can be…
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5 Referral Program Ideas For Driving More B2B Leads
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5 Referral Program Ideas For Driving More B2B Leads
Do you feel awkward asking customers for referrals? You shouldn’t. According to SalesStaff, 91% of satisfied customers…
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Which Is Right For You: Influencer Marketing Or Advocate Marketing?
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Which Is Right For You: Influencer Marketing Or Advocate Marketing?
Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will…
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