Advocate Marketing Resources
Blog
Ask the Experts: How Do You Know When It’s Time to…
Part of what makes someone an exceptional online community manager is the ability…
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What Type of Referral Program Software Does Your B2B Company Really…
Blog
What Type of Referral Program Software Does Your B2B Company Really…
There’s a lot of referral program software out there. While some technologies focus…
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Take your Network of Brand Advocates Global with Localized Marketing
Blog
Take your Network of Brand Advocates Global with Localized Marketing
The old Dale Carnegie adage is true: “Remember that a person’s name is to that person…
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How to Scientifically Test for Customer Obsession According to Netflix’s Former…
Blog
How to Scientifically Test for Customer Obsession According to Netflix’s Former…
You can claim to be customer obsessed. But can you back it up…
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Ask the Experts: 5 Tips for Getting Value From Your Online…
Blog
Ask the Experts: 5 Tips for Getting Value From Your Online…
A truth that marketing teams now have to contend with is that consumers simply don’t…
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How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day…
Blog
How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day…
Tell me if this sounds familiar: You get a request for a reference,…
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SiriusDecisions Webinar: Making the Case for a Customer Community
Webinar
SiriusDecisions Webinar: Making the Case for a Customer Community
B2B customers have been trained by their consumer experiences to expect authenticity, accountability and adaptability in the…
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7 Steps for Taking Your Organization From Customer-Centric to Customer-Powered
Blog
7 Steps for Taking Your Organization From Customer-Centric to Customer-Powered
If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used…
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Q&A with ADP’s Sarah Schreiner: How to Make Your Customer Advocate…
Blog
Q&A with ADP’s Sarah Schreiner: How to Make Your Customer Advocate…
You may have heard of customer advocacy and see it as a…
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Blog
Q&A With PowerDMS’ Ray Lau: Why a Customer Advocate Community Is…
According to Forrester, we are in the age of the customer, in which…
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Infographic: Top 5 Financial Benefits of a Customer-Powered Community
Blog
Infographic: Top 5 Financial Benefits of a Customer-Powered Community
One of the most valuable resources available to businesses today is a healthy community of engaged, happy customers.…
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Q&A With Wiley’s Nicole Dingley: How to Nurture Your Customer Community…
Blog
Q&A With Wiley’s Nicole Dingley: How to Nurture Your Customer Community…
Brands have known for a while how powerful building a customer community…
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How to Build a Customer-Powered Enterprise: Ask the Community Experts
Webinar
How to Build a Customer-Powered Enterprise: Ask the Community Experts
Creating a thriving digital community that provides exceptional value to both your business and its customers…
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8 Discussion Topics to Help Kick-Start Your Online Community
Blog
8 Discussion Topics to Help Kick-Start Your Online Community
Discussions are a critical aspect to the success of any online community. With a platform that allows for…
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Steer Clear of Common Advocacy Program Missteps With this SiriusDecisions Framework
Blog
Steer Clear of Common Advocacy Program Missteps With this SiriusDecisions Framework
Customer advocacy is increasingly becoming a “need-to-have” for brands, rather than simply a “nice-to-have”. Research…
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Our Top Takeaways From This Year’s B2B Marketing Exchange
Blog
Our Top Takeaways From This Year’s B2B Marketing Exchange
Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get…
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SiriusDecisions Research Brief: Introducing the Customer Advocacy Model
eBook
SiriusDecisions Research Brief: Introducing the Customer Advocacy Model
Customer advocacy is quickly becoming an essential component of any modern marketing strategy. As an increasing number of…
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Customer-Powered Webinar: How to create meaningful touchpoints with your customers
Webinar
Customer-Powered Webinar: How to create meaningful touchpoints with your customers
Is your CS team struggling to prioritize their time between onboarding customers, nurturing them to be…
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Blog
The Top 5 Fan Favorite Sessions From Advocamp Field Day
Hey campers! You know what made Advocamp Field Day 2018 unique? It was the first Advocamp ever…
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How to Build a Thriving Online B2B Community, According to Jennifer…
Blog
How to Build a Thriving Online B2B Community, According to Jennifer…
HPE SimpliVity’s advocates are known to do radical things. For example, take reference…
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Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback…
Blog
Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback…
Figuring out how to get quality product feedback from your customers quickly…
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What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement &…
Blog
What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement &…
Employee advocacy is when employees share positive opinions about your company through word of mouth, both…
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Customer-Powered Webinar: How to communicate with brand champions & collect product…
Webinar
Customer-Powered Webinar: How to communicate with brand champions & collect product…
Trying to collect product insights from your users but finding 1:1 email outreach time consuming…
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A Peek Inside Forrester’s New Report On How Brands Can Win…
Blog
A Peek Inside Forrester’s New Report On How Brands Can Win…
If you love something—be it a Netflix series or a great new tapas…
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Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey
Blog
Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey
B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67%…
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