Advocate Marketing Resources
Webinar
Advochat: How to Boost Event ROI with Customer Advocacy
Jae Corey (Director of Marketing, Global Customer Programs) and Brooke Long (Senior Marketing Manager, Customer Programs) of…
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Introducing the New Campaign Manager—Your Secret Weapon For Strategic Advocate Marketing…
Blog
Introducing the New Campaign Manager—Your Secret Weapon For Strategic Advocate Marketing…
If you’re like most advocate marketers, you probably have some pretty lofty goals…
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The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
eBook
The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers…
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How Carbon Black Mined Their Customer Community For Faster Product Feedback…
Success Story
How Carbon Black Mined Their Customer Community For Faster Product Feedback…
It used to take weeks for Kate Cohen, Senior Manager of Product Marketing at…
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Why Marketing And Customer Success Are Your Brand’s New Super-duo
Blog
Why Marketing And Customer Success Are Your Brand’s New Super-duo
You’ve probably heard it declared that “customer service is the new marketing” on several prolific…
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How Carbon Black Added 500+ New Members To Their Product Development…
Blog
How Carbon Black Added 500+ New Members To Their Product Development…
For a modern technology company to thrive, having a community of engaged customers is essential.…
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Rosetta Stone’s Customer Retention Strategy: An Advocacy Program
Success Story
Rosetta Stone’s Customer Retention Strategy: An Advocacy Program
No one likes when their customers churn at renewal. That’s why Katie Raeburn, Customer Marketing Manager, runs…
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How Rosetta Stone’s Customer Retention Skyrocketed By 58% With A Customer…
Blog
How Rosetta Stone’s Customer Retention Skyrocketed By 58% With A Customer…
Going where no company has gone before: finding a scalable way to boost customer…
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Advochat: How to guide the customer journey with an advocacy program
Video
Advochat: How to guide the customer journey with an advocacy program
Nicole Dingley is the Director of CS at Wiley and recipient of a 2018 BAMMIE…
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The Book
The Messenger is the Message
How to mobilize customers and unleash the power of advocate marketing. In an age of complete transparency, buyers are no longer…
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How To Turn Customer Advocacy Into Product Insights And Reviews
Success Story
How To Turn Customer Advocacy Into Product Insights And Reviews
According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to…
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5 Tips For Spring Cleaning Your Advocate Marketing Program
Blog
5 Tips For Spring Cleaning Your Advocate Marketing Program
Spring has sprung, and you know what that means... spring cleaning is in full swing! While you’re sweeping…
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The Art Of Asking For A Customer Reference
Blog
The Art Of Asking For A Customer Reference
The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their…
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Customer Success + Marketing: How to Team Up to Boost Advocacy
Video
Customer Success + Marketing: How to Team Up to Boost Advocacy
Advocate marketing has wide-reaching benefits beyond the marketing department. In fact, one of the most effective…
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Advochat: How to Leverage Customer Advocacy to Enhance Product Marketing
Video
Advochat: How to Leverage Customer Advocacy to Enhance Product Marketing
Ray Lau is the Customer Advocacy Marketing Manager at PowerDMS and winner of the 2018 BAMMIE…
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How SMART Tech Built A Global Community That Unites 1,900+ Advocates…
Blog
How SMART Tech Built A Global Community That Unites 1,900+ Advocates…
Taking an advocate community global can be daunting for many organizations. Building and implementing a…
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Study: Advocate Marketing Helps Brands Get 17.5X More Reviews
Blog
Study: Advocate Marketing Helps Brands Get 17.5X More Reviews
Today’s customers don’t trust ads. Instead, they turn to their inner circle of peers when they need…
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Gainsight’s CEO On Why You Must Invest More In Customer Success
Blog
Gainsight’s CEO On Why You Must Invest More In Customer Success
Every company knows that keeping customers happy leads to higher retention rates and up-sell…
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Blog
How Cisco Turned IT Professionals Into Rockstar Advocates And Boosted Customer…
As an Advocate Marketing Manager at Cisco, I’m always striving to make our customers…
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How To Reinvigorate Your AdvocateHub With The Multi-Channel Model
Blog
How To Reinvigorate Your AdvocateHub With The Multi-Channel Model
As an Influitive customer, you get access to one of the most engaging and resource-rich communities in…
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Advochat: How Procore Launched An Award-Winning Referral Program
Video
Advochat: How Procore Launched An Award-Winning Referral Program
Larisa Sandu is the Advocate Marketing Manager at Procore Technologies and a two-time BAMMIE award winner, recently winning…
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7 Referral Program Best Practices For Wooing Customers
Blog
7 Referral Program Best Practices For Wooing Customers
From high-growth startups to multinational enterprises, every B2B company wants to know how to get more customer referrals. After…
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3 Tips For Building A More Robust Customer Reference Program
Blog
3 Tips For Building A More Robust Customer Reference Program
 In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting…
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The 7 Building Blocks Of High Impact Advocate Marketing Campaigns
Blog
The 7 Building Blocks Of High Impact Advocate Marketing Campaigns
I’m going to let you in on a little secret that the most successful advocate marketers have…
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Advocamp 2017 Session Videos
Success Story
Advocamp 2017 Session Videos
Get access to the main stage keynotes and AMP Talks from Advocamp 2017. Through this mix of high-level thought leadership and advocate marketing case…
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