Advocate Marketing Resources
Blog
3 Tips For Building A More Robust Customer Reference Program
 In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting…
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The 7 Building Blocks Of High Impact Advocate Marketing Campaigns
Blog
The 7 Building Blocks Of High Impact Advocate Marketing Campaigns
I’m going to let you in on a little secret that the most successful advocate marketers have…
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Advocamp 2017 Session Videos
Success Story
Advocamp 2017 Session Videos
Get access to the main stage keynotes and AMP Talks from Advocamp 2017. Through this mix of high-level thought leadership and advocate marketing case…
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Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI
Blog
Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI
As an advocate marketer, you’re probably used to having the value of your program questioned.…
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Contagious: 6 Reasons Things Catch On
Video
Contagious: 6 Reasons Things Catch On
Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and…
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Advocacy and Authenticity: The Foundations Of Market Power
Video
Advocacy and Authenticity: The Foundations Of Market Power
Best-selling author and advisor Geoffrey Moore will discuss why authenticity and advocacy are important pillars for every modern…
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The Messenger Is The Message: The Next Level Of Advocate Marketing
Video
The Messenger Is The Message: The Next Level Of Advocate Marketing
What if the people most important to your business worked outside of your company? In…
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10 Outstanding Advocate Marketing Program Examples
Blog
10 Outstanding Advocate Marketing Program Examples
I’ve got a question for you, marketers—what if there was a way to generate: Thousands in sales pipeline Hundreds of online…
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10 Award-Winning Advocate Marketing Program Examples
Success Story
10 Award-Winning Advocate Marketing Program Examples
Learn how 10 forward-thinking companies—including Oracle, BMC, Ceridian and Pearson—are leveraging advocate marketing programs to fuel growth and word-of-mouth in this…
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Blog
How To Get More Customer Reviews On The Top 10 B2B…
Before you buy a new laptop or smartphone, what’s the first thing you do?…
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Advocamp 2017 Day 3 Recap – Granola And Goodbyes
Blog
Advocamp 2017 Day 3 Recap – Granola And Goodbyes
After a late night jamboree at the Advocamp After Dark Party, campers crawled out of their tents and headed to…
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Advocamp 2017 Day 2 Recap – Trail Mix And (Advocacy) Tactics
Blog
Advocamp 2017 Day 2 Recap – Trail Mix And (Advocacy) Tactics
Opening Keynote Day 2 of Advocamp 2017 started with an inspiring keynote from the prolific author and speaker…
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Advocamp 2017 Day 1 Recap – Loyalty, And Trust, And Bears,…
Blog
Advocamp 2017 Day 1 Recap – Loyalty, And Trust, And Bears,…
Welcome to Advocamp Advocamp, the biggest customer engagement and advocacy event of the year, kicked off bright and…
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The Opportunity In Negative Online Reviews
Blog
The Opportunity In Negative Online Reviews
Psst! We’re going to let you in on a little secret. Negative reviews may actually be your largest untapped resource.…
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Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros
Blog
Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros
Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis,…
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How To Get Advocate Marketing Into Your 2018 Calendar
Blog
How To Get Advocate Marketing Into Your 2018 Calendar
Advocate (or advocacy) marketing is not a new concept. In fact, it is well-known in the world of…
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5 Ways Sujan Patel Unleashed The Power of Advocacy To Grow…
Blog
5 Ways Sujan Patel Unleashed The Power of Advocacy To Grow…
Want to know a secret? Every marketer has an untapped power: the power of their…
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How Marketo Created An Award-Winning Product Review Campaign
Video
How Marketo Created An Award-Winning Product Review Campaign
In the software space, the quality of your reviews can make or break your sales and give you…
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Blog
Spotlight: Meet Some Of The Kick-Ass Women Speakers Of Advocamp
As we get closer to Advocamp 2017 (this Dec. 6-8 in San Francisco), the excitement is…
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Six Habits of Successful Advocate Marketers
Video
Six Habits of Successful Advocate Marketers
Deena Zenyk Director Center of Excellence, Influitive In this session, Deena Zenyk will walk you through the 6 habits of…
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26 Years Later: Why Geoffrey Moore’s ‘Crossing The Chasm’ Is More…
Blog
26 Years Later: Why Geoffrey Moore’s ‘Crossing The Chasm’ Is More…
In August of 1991, two important events altered the technology field forever: The world…
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How ON24 Uses Ungated Customer Stories To Drive Pipeline
Video
How ON24 Uses Ungated Customer Stories To Drive Pipeline
Tiffany Beddow Senior Customer Marketing Manager, ON24 In the latest Advocate Marketing Mentor Series session, Tiffany Beddow…
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Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing…
Blog
Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing…
No one likes to think they’re being influenced by others when they buy something…
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Distributing B2B Customer Success Stories: 5 Tips To Maximize Reach And…
Blog
Distributing B2B Customer Success Stories: 5 Tips To Maximize Reach And…
Now that you’ve sourced a pool of amazing customers with stories to tell (see…
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Six Habits of Highly Effective Advocate Marketers
Blog
Six Habits of Highly Effective Advocate Marketers
Businesses today are increasingly faced with a new reality. One where social proof trumps glossy case studies and image-rich…
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