Advocate Marketing Resources
Blog
Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your…
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then,…
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Advocamp Field Day 2018 Recap
Blog
Advocamp Field Day 2018 Recap
On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer…
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The Customer-Powered Enterprise Playbook
eBook
The Customer-Powered Enterprise Playbook
In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations needs to…
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5 Tips For Nailing Your Corporate Holiday Gifts This Year
Blog
5 Tips For Nailing Your Corporate Holiday Gifts This Year
For many companies, the fourth quarter is peak gift-giving season. It’s a perfect time to recognize customer…
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Why Don Peppers Advocates for His Favorite Brands & How to…
Blog
Why Don Peppers Advocates for His Favorite Brands & How to…
Don Peppers, best-selling author of the book Customer Experience: What, How and Why Now, believes…
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The Advocamper’s Ultimate Guide To Toronto
Blog
The Advocamper’s Ultimate Guide To Toronto
As great Canadian poet Aubrey “Drake” Graham once declared, “Toronto is the greatest city in the whole world.” We…
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How ADP Has Built A Customer-Powered Enterprise (And How You Can,…
Blog
How ADP Has Built A Customer-Powered Enterprise (And How You Can,…
ADP is known throughout the world for their human capital management services. In fact,…
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How ADP Harnesses The Power Of Their Advocates To Fuel Growth…
Success Story
How ADP Harnesses The Power Of Their Advocates To Fuel Growth…
When ADP first started a reference program to get their happiest customers to speak…
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Meet Your 2018 Advocamp Field Day Speakers
Blog
Meet Your 2018 Advocamp Field Day Speakers
Advocamp is right around the corner, and we have an incredible lineup of speakers this year. In this blog, we’ll…
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Blog
6 Fresh Ways To Make Your Event Special For Your Advocates
There’s nothing quite like the rush of energy you get from hosting a live event. We…
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Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate…
Blog
Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate…
If only reading your customers’ minds was as easy as peering into a crystal ball……
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5 Essential Questions To Ask Yourself Before Launching An Advocacy Program
Blog
5 Essential Questions To Ask Yourself Before Launching An Advocacy Program
If you’re reading this, you’ve probably put in the research and are ready to start investing…
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10 Actionable Tips For Sourcing High Quality Feedback From Your Advocates
Blog
10 Actionable Tips For Sourcing High Quality Feedback From Your Advocates
Customer feedback isn’t just a nice-to-have. For any organization that is committed to creating a second-to-none…
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Advochat: How to Scale Your CSM Team with Advocacy
Video
Advochat: How to Scale Your CSM Team with Advocacy
Customers are looking for personalized experiences with your brand, and 1:1 outreach or mass email blasts just…
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Customer-Powered ABM: How To Let Your Customers Fuel Your ABM Campaigns
Blog
Customer-Powered ABM: How To Let Your Customers Fuel Your ABM Campaigns
Looking to work your way into tough-to-crack ABM target accounts? Let me tell you something.…
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5 Steps To Running An Advocate-Powered Beta Test (Plus Examples!)
Blog
5 Steps To Running An Advocate-Powered Beta Test (Plus Examples!)
If you’ve ever ran a product or feature beta before, chances are you’ve experienced some challenges along…
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How To Hack Influitive’s New Campaign Content Library To Create Custom…
Blog
How To Hack Influitive’s New Campaign Content Library To Create Custom…
What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were…
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Advochat: Award-Winning Tips for a Successful Advocate Program
Webinar
Advochat: Award-Winning Tips for a Successful Advocate Program
Lindsey Erlick, Senior Manager of Student Advocacy and Marketing at Pearson, is the woman behind the scenes of…
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Blog
The Foolproof 3-Step Strategy For Customer Retention and Loyalty
The perils of leaving customer engagement and retention to chance This is a visualization of the typical…
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The Perfect Customer Marketer Job Description
Blog
The Perfect Customer Marketer Job Description
Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree…
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How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities
Blog
How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities
Today’s marketers are missing a major opportunity right under their nose. And it’s costing them royally.…
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Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework…
Blog
Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework…
Last month, a stampede of over 3000 sales, marketing, and customer success pros took…
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4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost…
Blog
4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost…
The rules of the game have changed—having the best software is no longer enough. Instead,…
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Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry…
Success Story
Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry…
In a world where technology is advancing rapidly, and competitors can easily replicate…
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Advochat: How to Grow your Business with Customer Advocacy
Webinar
Advochat: How to Grow your Business with Customer Advocacy
Nithya Narasimhan, VP of Client Experience at ADP, knows the important role advocacy has played in ADP's…
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