Advocate Marketing Resources
Blog
The Foolproof 3-Step Strategy For Customer Retention and Loyalty
The perils of leaving customer engagement and retention to chance This is a visualization of the typical…
Read now
The Perfect Customer Marketer Job Description
Blog
The Perfect Customer Marketer Job Description
Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree…
Read now
How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities
Blog
How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities
Today’s marketers are missing a major opportunity right under their nose. And it’s costing them royally.…
Read now
Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework…
Blog
Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework…
Last month, a stampede of over 3000 sales, marketing, and customer success pros took…
Read now
4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost…
Blog
4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost…
The rules of the game have changed—having the best software is no longer enough. Instead,…
Read now
Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry…
Success Story
Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry…
In a world where technology is advancing rapidly, and competitors can easily replicate…
Learn more
Advochat: How to Grow your Business with Customer Advocacy
Webinar
Advochat: How to Grow your Business with Customer Advocacy
Nithya Narasimhan, VP of Client Experience at ADP, knows the important role advocacy has played in ADP's…
Watch webinar
7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales
Blog
7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales
Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs…
Read now
The Top 7 Reasons Advocacy Programs Fail (And How To Fix…
Blog
The Top 7 Reasons Advocacy Programs Fail (And How To Fix…
In the 1989 film Field Of Dreams, a disembodied voice talked Kevin Costner into building…
Read now
Success Story
How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators of…
Learn more
How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
Blog
How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators…
Read now
7 Tips For Making Your Customer Success Team More Powerful Than…
Blog
7 Tips For Making Your Customer Success Team More Powerful Than…
On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and…
Read now
Advochat: How to Boost Event ROI with Customer Advocacy
Webinar
Advochat: How to Boost Event ROI with Customer Advocacy
Jae Corey (Director of Marketing, Global Customer Programs) and Brooke Long (Senior Marketing Manager, Customer Programs) of…
Watch webinar
Introducing the New Campaign Manager—Your Secret Weapon For Strategic Advocate Marketing…
Blog
Introducing the New Campaign Manager—Your Secret Weapon For Strategic Advocate Marketing…
If you’re like most advocate marketers, you probably have some pretty lofty goals…
Read now
The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
eBook
The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers…
Download eBook
How Carbon Black Mined Their Customer Community For Faster Product Feedback…
Success Story
How Carbon Black Mined Their Customer Community For Faster Product Feedback…
It used to take weeks for Kate Cohen, Senior Manager of Product Marketing at…
Learn more
Why Marketing And Customer Success Are Your Brand’s New Super-duo
Blog
Why Marketing And Customer Success Are Your Brand’s New Super-duo
You’ve probably heard it declared that “customer service is the new marketing” on several prolific…
Read now
How Carbon Black Added 500+ New Members To Their Product Development…
Blog
How Carbon Black Added 500+ New Members To Their Product Development…
For a modern technology company to thrive, having a community of engaged customers is essential.…
Read now
Success Story
Rosetta Stone’s Customer Retention Strategy: An Advocacy Program
No one likes when their customers churn at renewal. That’s why Katie Raeburn, Customer Marketing Manager, runs…
Learn more
How Rosetta Stone’s Customer Retention Skyrocketed By 58% With A Customer…
Blog
How Rosetta Stone’s Customer Retention Skyrocketed By 58% With A Customer…
Going where no company has gone before: finding a scalable way to boost customer…
Read now
Advochat: How to guide the customer journey with an advocacy program
Video
Advochat: How to guide the customer journey with an advocacy program
Nicole Dingley is the Director of CS at Wiley and recipient of a 2018 BAMMIE…
Watch video
The Messenger is the Message
The Book
The Messenger is the Message
How to mobilize customers and unleash the power of advocate marketing. In an age of complete transparency, buyers are no longer…
Learn More
How To Turn Customer Advocacy Into Product Insights And Reviews
Blog
How To Turn Customer Advocacy Into Product Insights And Reviews
According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to…
Read now
5 Tips For Spring Cleaning Your Advocate Marketing Program
Blog
5 Tips For Spring Cleaning Your Advocate Marketing Program
Spring has sprung, and you know what that means... spring cleaning is in full swing! While you’re sweeping…
Read now
The Art Of Asking For A Customer Reference
Blog
The Art Of Asking For A Customer Reference
The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their…
Read now