Advocate Marketing Resources
Blog
Meet The New Rising Star In B2B Marketing: The Customer Marketer
When it costs 6X more to attract a new customer than it does to…
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An Introduction To Developer Relations: What It Is And Why You…
Blog
An Introduction To Developer Relations: What It Is And Why You…
Over the last several years, the dramatic shift from brick and mortar stores to…
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Infographic: Why Your B2B Online Community Needs Advocacy
Blog
Infographic: Why Your B2B Online Community Needs Advocacy
Are branded communities living up to organizational expectations? Although hopes are high, B2B online communities frequently become…
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Shifting from Traditional Support to Advocate-Driven Communities
Webinar
Shifting from Traditional Support to Advocate-Driven Communities
New research from CMX on the value of communities has found that more and more companies are switching from…
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Launching An Advocacy Program Part 6: User Groups
Blog
Launching An Advocacy Program Part 6: User Groups
This is the sixth post in a series about launching a customer advocacy program. In the first post in…
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Boost Alumni Engagement With An Advocate Community
Video
Boost Alumni Engagement With An Advocate Community
Alumni relations: are you sick of cold-calling and emailing your alumni for donations, only to get nothing back? Thankfully, there's…
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“WTF Is Advocate Marketing?”, Plus 7 Other FAQs We Get About…
Blog
“WTF Is Advocate Marketing?”, Plus 7 Other FAQs We Get About…
At Influitive, we’re building a new software category around the idea of advocate marketing. Naturally,…
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The Rise of the Customer Marketer
eBook
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they'll turn into advocates for…
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3 Things You Need To Know About Your Advocacy Community Now
Blog
3 Things You Need To Know About Your Advocacy Community Now
Community is no longer a tactic, it’s a necessity! Business has shifted from a digital revolution…
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Blog
What Is An Online Community, Anyway?
Quick! What comes to mind when you hear the phrase “online community?” Facebook? LinkedIn? Your company’s support forum? The definition…
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The Value Of B2B Branded Communities In 2017
Blog
The Value Of B2B Branded Communities In 2017
Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back…
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The How Of Alumni Advocacy: 5 Steps To Turn Graduates Into…
Blog
The How Of Alumni Advocacy: 5 Steps To Turn Graduates Into…
It’s one thing to know why an advocate community will help you achieve your alumni…
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Juntae DeLane’s 3 Tenets Of Powerful Digital Branding
Blog
Juntae DeLane’s 3 Tenets Of Powerful Digital Branding
As a content marketer, your ultimate goal is to create content that will nurture prospects and interest them…
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Start Showing ROI For Your B2B Community In 4 Easy Steps
Blog
Start Showing ROI For Your B2B Community In 4 Easy Steps
If you were to ask a group of B2B community managers what keeps them up…
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Launching An Advocacy Program Part 5: Customer Stories
Blog
Launching An Advocacy Program Part 5: Customer Stories
This is the fifth post in a series about launching a customer advocacy program. In the first post in the…
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The Relationship Between Customer Engagement, Loyalty And Revenue
Blog
The Relationship Between Customer Engagement, Loyalty And Revenue
Marketers know that finding ways to increase customer engagement is good for the bottom line. “Customer engagement is…
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How To Build A Community of Brand Advocates
Blog
How To Build A Community of Brand Advocates
B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the…
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Blog
How To Build A Top-Notch Customer Marketing Team In Your Organization
In earlier blog posts, David Coates, Director of Customer Marketing at Iron Mountain, outlined his…
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6 Ways Infusing Customers Into Our Account-Based Marketing Campaigns Drove $300K…
Blog
6 Ways Infusing Customers Into Our Account-Based Marketing Campaigns Drove $300K…
Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions,…
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How Sujan Patel Writes Six Top-Ranking Blogs Every Week
Blog
How Sujan Patel Writes Six Top-Ranking Blogs Every Week
As a content marketer, everything you do revolves around producing the best content as quickly as possible.…
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9 Stellar Referral Program Examples
Success Story
9 Stellar Referral Program Examples
Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying…
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The 2017 Community Value and Metrics Report
eBook
The 2017 Community Value and Metrics Report
The 2017 Community Value and Metrics Report Measuring and proving the value of online communities has never been easy. That’s…
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2 Important Metrics That Prove Customer Marketing Generates Revenue
Blog
2 Important Metrics That Prove Customer Marketing Generates Revenue
“Marketing is easy!” is a statement I often hear from people who work outside of marketing. They think…
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Quiz: How Does Your Customer Marketing Compare To Industry Benchmarks?
Blog
Quiz: How Does Your Customer Marketing Compare To Industry Benchmarks?
See how your company's customer marketing efforts stack up against industry standards in the quiz below. Data…
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