Advocate Marketing Resources
Video
How to Create An Advocate-Driven Event
In the sixth session from The Advocate Marketing Mentor Series, Nicole Dingley, Director of Customer Success at Wiley Education, will walk you…
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The Art of the Advocacy Business Case: How To Get Executive…
Video
The Art of the Advocacy Business Case: How To Get Executive…
Tracy Staniland, Director of Marketing at Policy Medical, covers what you can do to…
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How To Use Customer Visits To Increase Engagement And Advocacy
Blog
How To Use Customer Visits To Increase Engagement And Advocacy
There are so many ways to identify and nurture advocates that sometimes you might miss the…
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4 Steps to Sourcing Customers for Amazing User-Generated Content
Blog
4 Steps to Sourcing Customers for Amazing User-Generated Content
In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing…
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10 Advocate Marketing Success Stories Every B2B Brand Can Learn From
Success Story
10 Advocate Marketing Success Stories Every B2B Brand Can Learn From
Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also…
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8 Lessons Learned in Building and Scaling Customer Advocacy Programs
Blog
8 Lessons Learned in Building and Scaling Customer Advocacy Programs
  Twenty million. That’s how many people use Schoology’s learning management software to advance what’s possible in…
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Empowering Staff to Engage with Influencers & Advocates
Video
Empowering Staff to Engage with Influencers & Advocates
Matt Heinz, President of Heinz Marketing, has the steps you need to get started with influencer and advocate marketing.…
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Meet Your 2017 Advocamp Speakers
Blog
Meet Your 2017 Advocamp Speakers
We looked far and wide to find the most in-demand speakers to take the stage this year at Advocamp in San Francisco…
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5 Advocate Marketing Success Stories All B2B Brands Can Copy
Success Story
5 Advocate Marketing Success Stories All B2B Brands Can Copy
Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also…
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Video
Why No B2B Company Should Write Their Own Customer Stories
Your prospects aren't looking for branded content - they're looking for authenticity and real product…
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2017 Best Advocate Marketing Awards Nominations Now Open
Blog
2017 Best Advocate Marketing Awards Nominations Now Open
Forget about the Oscars, Golden Globes, or the Grammys. Mark your calendar for the biggest awards ceremony in B2B marketing: the Best…
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10 Must-Have Features In Your Advocate Marketing Software
Blog
10 Must-Have Features In Your Advocate Marketing Software
How are you managing your customer, employee, or partner advocacy programs? Today, most advocate marketers are organizing advocate activity…
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How Advocates Can Drive Strategic Value For Your C-Suite
Video
How Advocates Can Drive Strategic Value For Your C-Suite
In the first session from The Advocate Marketing Mentor Series, Influitive CEO and Founder Mark Organ walks…
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New Research: Here Are The 5 Learning Stages All Advocate Marketing…
Blog
New Research: Here Are The 5 Learning Stages All Advocate Marketing…
At the heart of every successful advocacy program is a single marketer—a forward-thinker, a trailblazer,…
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Want To Launch An Advocacy Program? Here Are 3 Hurdles You’ll…
Blog
Want To Launch An Advocacy Program? Here Are 3 Hurdles You’ll…
You know those things you’re *supposed* to do that are good for you...like...flossing daily?…
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Dear Marketing Conferences: Here Are 10 Things We Hate About You
Blog
Dear Marketing Conferences: Here Are 10 Things We Hate About You
We’ve all been there. You walk into a marketing conference, full of excitement and hope. Oh…
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16 Places To Build Brand Advocacy Into The Customer Journey
Blog
16 Places To Build Brand Advocacy Into The Customer Journey
Think about the last time you had an unexpectedly positive experience with a company or product. (Maybe…
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15 Ways Real Marketing Pros Create High-Performing Advocacy Programs
Blog
15 Ways Real Marketing Pros Create High-Performing Advocacy Programs
Still relying on email campaigns to engage and communicate with your customers and prospects? These innovative B2B marketers…
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eBook
Advocacy Program ROI Calculator [Downloadable Template]
Download the template that helped Victoria LaPlante prove substantial ROI to her bosses.
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5 Hacks From Sujan Patel That Will Help You Rise Above…
Blog
5 Hacks From Sujan Patel That Will Help You Rise Above…
Here’s the major problem with today’s content marketing landscape: most of the time, people who…
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How to Build A Modern Developer Relations Strategy
Webinar
How to Build A Modern Developer Relations Strategy
Presenters: Mike Stowe, Director of Community, Tigera.io The biggest reason developer solutions become widely adopted as category leaders…
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From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand…
Success Story
From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand…
In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots…
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Developer Advocacy: Why Brands Must Go Deeper Than Developer Evangelism
Blog
Developer Advocacy: Why Brands Must Go Deeper Than Developer Evangelism
This is the third post in a developer relations and advocacy series. In my previous posts,…
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Discover The Secret Weapon That Helped PowerDMS Stand Out On Review…
Success Story
Discover The Secret Weapon That Helped PowerDMS Stand Out On Review…
At PowerDMS, we provide policy management software that helps organizations reduce their risks and…
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Launching An Advocacy Program Part 8: Finding Inspiration
Blog
Launching An Advocacy Program Part 8: Finding Inspiration
This is the eighth post in a series about launching a customer advocacy program. The latest post in the…
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