Advocate Marketing Blog
Meet The New Rising Star In B2B Marketing: The Customer Marketer

When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? (Nope!) As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing Continued

An Introduction To Developer Relations: What It Is And Why You Need It

Over the last several years, the dramatic shift from brick and mortar stores to cloud service offerings has made programmers, developers, and engineers some of the most sought-after professionals on the planet. However, unlike many market segments, developers seem to live in their own world, with their own values. As such, they’re not as receptive Continued

Infographic: Why Your B2B Online Community Needs Advocacy

Are branded communities living up to organizational expectations? Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts. However, all that is changing. Recent research from CMX and Influitive on B2B communities shows that more and more organizations are Continued

Launching An Advocacy Program Part 6: User Groups

This is the sixth post in a series about launching a customer advocacy program. In the first post in the series, we looked at building a team. The second post looked at data integrity. The third post focused on best practices for communicating with advocates. In the fourth post, we looked at best practices for Continued

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“WTF Is Advocate Marketing?”, Plus 7 Other FAQs We Get About Advocacy

At Influitive, we’re building a new software category around the idea of advocate marketing. Naturally, we get a lot of questions about what we do and how we do it. So, we’ve rounded up the most common ones we receive and answered them. But, we’re doing one thing differently: we’ve asked our customers—who are some Continued

3 Things You Need To Know About Your Advocacy Community Now

Community is no longer a tactic, it’s a necessity! Business has shifted from a digital revolution to community-driven business. So, what does that mean? The company used to be the sole creator of value at a point when customers were connecting socially. Now, things have changed. Community-driven business is collaborative and connected. Customers are creating Continued

What Is An Online Community, Anyway?

Quick! What comes to mind when you hear the phrase “online community?” Facebook? LinkedIn? Your company’s support forum? The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just Continued

The Value Of B2B Branded Communities In 2017

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen. Continued

Report: 2017 State of Customer Marketing
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The How Of Alumni Advocacy: 5 Steps To Turn Graduates Into Ambassadors

It’s one thing to know why an advocate community will help you achieve your alumni relations goals and all the ways your alumni advocates can create value at your school. Actually building an engaging advocate community that discovers, nurtures, and mobilizes alumni ambassadors is another matter entirely. These five steps will help you turn your Continued

Juntae DeLane’s 3 Tenets Of Powerful Digital Branding

As a content marketer, your ultimate goal is to create content that will nurture prospects and interest them in your organization. The problem: buyers don’t trust your content. Brands are increasingly seen as inauthentic, and content is viewed as less trustworthy than word-of-mouth from peers. So, what can content marketers do to fix their brand Continued