Advocate Marketing Blog
Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate Continued

Advocamp Field Day 2018 Recap

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year. Aside from getting inspired by world class speakers and fellow customer advocacy professionals, campers also enjoyed some trail mix and had some run-ins with a Continued

5 Tips For Nailing Your Corporate Holiday Gifts This Year

For many companies, the fourth quarter is peak gift-giving season. It’s a perfect time to recognize customer advocates, employees, and partners who have successfully contributed to the business throughout the year. Picking a thoughtful gift is a great way to show your appreciation, and nurture these important relationships. In this blog, we’ll explain why corporate Continued

Why Don Peppers Advocates for His Favorite Brands & How to Become Besties with Your Customers

Don Peppers, best-selling author of the book Customer Experience: What, How and Why Now, believes that like friendship, customer advocacy is priceless. Don is an inductee in the Data & Marketing Association Hall of Fame, and holds the title as SatMetrix’s “world’s most authoritative expert on customer experience” for 2015. So, he definitely knows a Continued

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The Advocamper’s Ultimate Guide To Toronto

As great Canadian poet Aubrey “Drake” Graham once declared, “Toronto is the greatest city in the whole world.” We couldn’t agree more—with its vibrant multiculturalism, bustling art scene, and internationally renowned tech community, we’re proud to call this city home. In Drizzy we trust And we know you’ll love it too. We can’t wait to Continued

How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek recommendations from their peers before they speak with a sales rep. ADP Continued

Meet Your 2018 Advocamp Field Day Speakers

Advocamp is right around the corner, and we have an incredible lineup of speakers this year. In this blog, we’ll introduce you to a few of them. But first, you may have noticed that Advocamp looks a little different in 2018. On October 3, 2018, Advocamp Field Day will make its debut. We’re bringing the Continued

6 Fresh Ways To Make Your Event Special For Your Advocates

There’s nothing quite like the rush of energy you get from hosting a live event. We just came back from Quick Base EMPOWER18, our annual user conference in Austin, which included 750+ customers and partner attendees. Everyone is super fired up, but especially our customers. I wanted to share an inside look at how we Continued

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Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal level—a necessary part of laying the groundwork to engage them. The benefits of creating an engaged community are twofold: first, you’re cementing customer loyalty by adding value and giving them Continued

5 Essential Questions To Ask Yourself Before Launching An Advocacy Program

If you’re reading this, you’ve probably put in the research and are ready to start investing in advocacy. Congratulations for coming this far already on your advocacy journey! If you’ve already seen the success that companies like yours have had with their programs, then you know how far advocacy can take you—and hopefully you’re as Continued