Advocate Marketing Blog
3 Tips For Building A More Robust Customer Reference Program

 In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer advocacy as their “secret sauce” for making a bigger impact on their company’s Continued

The 7 Building Blocks Of High Impact Advocate Marketing Campaigns

I’m going to let you in on a little secret that the most successful advocate marketers have in common: instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by campaigns in the context of your AdvocateHub advocate Continued

Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI

As an advocate marketer, you’re probably used to having the value of your program questioned. “Isn’t it more of a nice-to-have than a need-to-have?” “What exactly is the ROI of engaging customer advocates?” “Why should we devote our budget to this over other marketing programs?” These doubts are exactly why it is so vital for Continued

10 Outstanding Advocate Marketing Program Examples

I’ve got a question for you, marketers—what if there was a way to generate: Thousands in sales pipeline Hundreds of online reviews Countless pieces of user-generated content Increased web traffic and social shares Higher engagement rates and Net Promoter Scores …by tapping into a network of fans and evangelists your company already has? You might Continued

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How To Get More Customer Reviews On The Top 10 B2B Technology Review Sites

Before you buy a new laptop or smartphone, what’s the first thing you do? If you’re like most people, you Google it and see what people have to say about different models online. These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally Continued

Advocamp 2017 Day 3 Recap – Granola And Goodbyes

After a late night jamboree at the Advocamp After Dark Party, campers crawled out of their tents and headed to the final day of Advocamp. Congratulations are in order for the 2017 Best Advocate Marketing Award (BAMMIES) winners, who were crowned at the After Dark Party. You can see the complete list of winners here. Continued

Advocamp 2017 Day 2 Recap – Trail Mix And (Advocacy) Tactics

Opening Keynote Day 2 of Advocamp 2017 started with an inspiring keynote from the prolific author and speaker Geoffrey Moore (Best-selling Author of Crossing The Chasm, Speaker & Advisor). He spoke on what he believes to be the twin foundations of any successful marketing plan: advocacy and authenticity. Geoffrey stressed that human beings communicate things Continued

Advocamp 2017 Day 1 Recap – Loyalty, And Trust, And Bears, Oh My!

Welcome to Advocamp Advocamp, the biggest customer engagement and advocacy event of the year, kicked off bright and early this morning. Excited campers from across the globe filed into the Hyatt Regency San Francisco, which was transformed into a sprawling campground. Campers were greeted with an immersive camping decor theme complete with evergreen trees, log stumps, Continued

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The Opportunity In Negative Online Reviews

Psst! We’re going to let you in on a little secret. Negative reviews may actually be your largest untapped resource. We know, the thought of getting negative reviews is uncomfortable at best and panic-inducing at worst. However, they can really be a good thing. Why negative reviews are good for your brand (yes, you read Continued

Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros

Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th. We want to make Continued