About Us

We're the advocate marketing experts

Influitive is driving the creation of Customer-Powered Enterprises. Our software and services help companies discover, nurture, and mobilize their advocates to accelerate sales and increase customer lifetime value. This practice, called Advocate Marketing, creates an engaged customer community where advocates convert prospects into customers and new customers into successful customers. The community supports departmental objectives from marketing to sales, customer success, product, and beyond. We believe the companies that put their customer advocates at the heart of their business are the ones that will win.

Why Influitive?

Advocate marketing experts

Advocate marketing isn’t just something we do. It’s all we do. It’s the foundation for creating customer-powered enterprises and communities that convert.  We’ve launched hundreds of successful customer communities at some of the world’s best companies, and we’re eager to share our best-in-class software and strategies with you.

Advocate marketing experts

Best customer and advocate experience

Sporadic, poorly-timed, valueless communication with your customers is no longer an option. Influitive’s platform is designed to create the very best experience for your customers and advocates. It fosters a sense of community by connecting members with your company—and each other—resulting in higher engagement, stronger relationships, and valuable customer insights.

Best customer and advocate experience

Community that drives action

Gone are the days when engagement happens only a few times a month, with a handful of emails or events. Influitive gives companies an easy way to engage hundreds or thousands of customers at scale, all within a community of engaged advocates. This type of community is proven to drive action and advocacy, whether guiding another customer along their journey, or converting a new prospect into a customer.  

Community that drives action

Proven science of advocacy

Take the guesswork out of advocacy: Influitive powers advocacy with data, deep segmentation and personalization for each advocate. Make your advocate experience better every day by leveraging the intelligence that is constantly being fed back into our platform.

Proven science of advocacy

Our story

2010 2010 rollover

Founded by Mark Organ in Toronto to build the platform for advocacy

2011 2011 rollover

Influitive’s advocacy platform, AdvocateHub, is launched into beta and sold to our first customers

2012 2012 rollover

$11M Seed and Series A

AdvocateHub launched to public at Dreamforce

2013 2013 rollover

Acquired social startup Engagio

Mobile app Maven launched

Download Maven

2014 2014 rollover

Reached 100 customers and opened Boston office

BAM!TV airs

Watch BAM!TV

2015 2015 rollover

Reached 100 employees and 200 customers

$38M Series B

Watch The Video

2016 2016 rollover

Influitive moves to new 30,000sqft HQ in Toronto

Acquired Triggerfox and IronArk Software

Read press release

2017 2017 rollover

Influitive Ranked 57th Fastest Growing Company in North America

Read press release

The Future The Future rollover
The Future

Join Influitive and become a part of our future success

Careers at Influitive

Our leadership team

Dan McCall

CEO, Influitive

Dan is a 30+ year technology veteran who started his career in computer science and compiler writing before finding his calling in marketing and business/operations. He is an avid proponent of customers and customer success with a goal to refine product/market fit, create repeatable sales and marketing processes, build and motivate great teams, and delight Influitive’s customers.

More About Dan
Dan McCall

Our advocates

We don’t just help our customers build engaging advocate communities — we cultivate strong relationships with more than 5,000 of our own advocates too, in Influitive VIP. Our customer, partner and employee advocates have played a significant role in Influitive’s growth as well as the growth of the advocate marketing category. We couldn’t do it without them!

Our advocates
Join Influitive's advocate communityDiscover the power of advocacy and develop your advocate marketing skills through an interactive experience in our AdvocateHub platform.Try Influitive

Our investors

Our awards

Grow with InfluitiveInfluitive is building a team of exceptional people wanting to shape the future of marketing and create an enduring company. Visit our careers page to learn more.Careers at Influitive