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The BAMMIES recognize the incredible achievements being made by forward-thinking customer-centric leaders who put customers at the heart of their organizations.
The BAMMIE winners and finalists recognize that buyers are tuning out marketing and sales messages and are instead leveraging knowledgeable peers to make purchasing decisions. Instead of doubling down on traditional “control the message” marketing campaigns, these innovators are instead turning to their advocates to drive brand, demand and revenue by creating communities for them to engage with. Their incredible campaigns capture the enthusiasm of their customers, partners, employees, and fans, and turn that into a powerful force for igniting business growth.
Held annually, the BAMMIES are produced and presented by Influitive.
Here are just a few reasons why you should apply for a BAMMIE award:
Winning a BAMM!E will demonstrate to your peers, industry leaders, and potential clients that you are at the forefront of B2B customer-led marketing and advocacy. Afterall, the BAMMIE Awards are the oldest and most prestigious program for those focused on customer and employee advocacy.
Best Emerging Program
The winner of this award will go to an advocate program that has effectively developed and executed its program strategy and has seen remarkable results right out the gate. This award is open to those who launched their advocate program on or after January 1, 2023.
Best Program Impact on Growth
The winner will have demonstrated the impact that their program has made on customer or product growth and the successful execution of one or more of the following use cases: Cross-sell and upsell, Product Feedback and Adoption, Event Participation.
Best Program Impact on Retention
The winner of this award will have demonstrated the impact that their program has made on customer retention and the successful execution of one or more of the following use cases: Training and Education, Community Participation, Peer Networking, Profile Data Collection and Feedback, Peer Support.
Best Emerging Program
The winner of this award will go to an advocate program that has effectively developed and executed its program strategy and has seen remarkable results right out the gate. This award is open to those who launched their advocate program on or after January 1, 2023.
People’s Choice: Most Passionate Community
The Most Passionate Community award celebrates programs that have cultivated a community of raving fans who will sing your praises from the rooftops and have taken on inspiring acts of advocacy. The winner of this award will be decided by a popular vote that will take place in your advocate community.
Influitive Program of the Year (SMB, Mid-Market, Enterprise)
The Program of the Year award celebrates the best overall advocate marketing strategy, tactics and results. We’re looking for a program that has delivered measurable value through inspiring and flawless execution.
Influitive Program Manager of the Year
The winner will have served as an agent of change in their organization, rallying others to embrace the power of advocacy and community. They are a driving force behind their program, who demonstrate an understanding of how advocacy can benefit the business and the leadership necessary to bring their vision to life.
Best Branded Hub
Your hub and program can echo your company's brand or amplify your program's own unique identity and help convey an overarching narrative. You have taken all goals and stakeholders into account and developed thoughtful, creative, and unique branding. The recipient of this award will showcase how they infused their brand values, personality, and identity throughout their advocate community by showcasing their core business values, overall structure, content and visuals. This is not JUST the prettiest hub award. We want to see how you have embodied your organization's brand through your hub.
Best Customer Story Program
The winner of this award will have showcased how customer stories have played a vital part in their marketing and sales efforts. From recruiting top customers to innovative formats, we’re looking for companies that built incredible social proof.
PostBeyond Program of the Year
The Program of the Year award celebrates the best overall employee advocacy marketing strategy, tactics and results. We’re looking for a program that has delivered measurable value in thought leadership, social selling and/or recruitment.
PostBeyond Program Manager of the Year
The winner will have served as an agent of change in their organization, rallying others to embrace the power of advocacy and social media. They are a driving force behind their program, who demonstrate an understanding of how employee advocacy can benefit the business and the leadership necessary to bring their vision to life.
“Our Jamf Heroes have been invaluable advocates, generously supporting our sales and marketing teams with quotes, testimonials, interviews, and case studies.”
Community Engagement and Advocacy Specialist
Jamf
“Ongoing executive support is instrumental in growing our advocacy program. Being able to tell my CMO that we paid X for the platform, and it’s helped us generate Y in pipeline/revenue – is pretty awesome.”
Director, Social Media
Dynatrace
“Cisco Insider Advocates enables our customers to advocate for Cisco, while also helping them propel their careers and establish themselves as thought leaders.”
Head of Global Advocacy and Operations
Cisco
“Our advocates keep coming back to the Network because they love learning, connecting with each other, and engaging with us. We also offer them a platform for recognition within the community and our company.”
Sr. Marketing Manager of Customer Advocacy
Trimble Viewpoint
“Our CommUnity is a key aspect of our overall success in the market. As an emerging best practice, our CommUnity members look to each other as well as to us to get feedback, ideas, and best practices.”
Chief Executive Officer
User Testing
What are the Bammies?
Is there a fee to submit an entry?
Who can enter?
Advocacy doesn’t start and stop with the marketing department. We encourage any individual who has demonstrated results from their customer-centric initiatives to submit for a BAMMIE award. You must be an Influitive and PostBeyond customer to apply.
How do I enter the 2023 BAMMIE Awards?
Where and when will the Awards Ceremony take place?
Can I enter more than one category?
Can I enter an older campaign that started two years ago?
What makes a winning entry?
In general, our judging panel gives preference to submissions that are able to show measurable and strong results. Media assets (eg. screenshots, images, video explanations etc.) also help tell a story if it is applicable.
Also, please note, shorter entries may sometimes be more effective than longer ones especially if you’re able to distill the important facts clearly.
