Latest Episode - Empower Your Customers and Grow Your Business Through Customer Education

Learn insights from:

Empower Your Customers and Grow Your Business Through Customer Education

Mark Kilens
May 31, 2023

Many companies have some form of customer education—whether onboarding or knowledge bases—but not many are truly going all in. Mark Kilens (CMO of Airmeet) believes that’s a big miss.

In this episode, Mark shares his experiences building HubSpot academy, thoughts on why more companies aren’t investing in customer education, and some aspirational examples of companies who are nailing it.

Other Episodes

Mark Kilens, Airmeet

Episode 021May 31, 2023
Empower Your Customers and Grow Your Business Through Customer Education

Julie Norquist Roy, CMO, Independent Board Advisor

Episode 020May 11, 2023
How to Drive Advocacy Across Your Entire Organization

Jeff Pedowitz, The Pedowitz Group

Episode 019April 28, 2023
Why the Traditional Sales Funnel Is Outdated (and Its Customer-Centric Replacement)

Michelle Randall, Playvox

Episode 018April 6, 2023
10 Low-Cost Ways to Launch a Customer Marketing Program

Cassie Sneed, Reputation

Episode 017March 24, 2023
Unwrapping the Art of Customer Gift Giving

Natalie Gullatt, HubSpot

Episode 016February 3, 2023
HubSpot’s Natalie Gullatt on How to Overcome Advocacy Fatigue

Brent Adamson, Ecosystems

Episode 015January 13, 2023
Best-Selling Author Brent Adamson on How Sales and Marketing Can Better Support Customers

Virginia Bryant and Robb Mapp, GitHub

Episode 014December 9, 2022
How GitHub Elevates Their Customers and Creates Unrivaled Content (at the Same Time)

Sam Shepler, Testimonial Hero

Episode 013December 2, 2022
How B2B Buyer Journeys Are Changing and How Content Can Keep Up

Raj Sivasubramanian, Airbnb

Episode 012September 23, 2022
How to Close the Loop on Customer Feedback (and Why It’s So Important)

Steve George, Insider

Episode 011August 19, 2022
How to Start and Grow Your Customer Advocacy Program

Pascale Royal, Coupa Software

Episode 010August 12, 2022
The Importance of Diversity in Customer Storytelling—and Our Teams

Jae Washington, Headspace

Episode 009August 5, 2022
When to Focus on Metrics in Your Community Program