Kevin Lau, F5
Episode 030November 15, 2023Why Customer Retention Is a Team Sport
Sara Varni, Attentive
Episode 029November 1, 2023From Ivory Tower to Customer-Centric: A Guide to Better Messaging
Esther Flammer, Wrike
Episode 028October 18, 2023Tapping Into Your Customers to Drive Messaging, GTM Strategy, and Product Decisions
Teresa Anania, Zendesk
Episode 027October 4, 2023How Zendesk Is Building the Gold Standard in CX
Johann Wrede, Emburse
Episode 026September 20, 2023Developing an Outside- In Customer-Centric Mindset
Katlin Hess, G2
Episode 025September 6, 2023G2’s Katlin Hess on the Untapped Power of Customer Reviews
Rod Cherkas, Author
Episode 024August 30, 2023Author Rod Cherkas on Why Marketing Should Have a Bigger Post-Sale Role
Allyson Havener, TrustRadius
Episode 023August 9, 2023A Deep Dive Into the B2B Buying Disconnect
Lauren Turner, Alyce
Episode 022July 26, 2023Yes, and Marketing: Unleashing Creativity and Adaptability Through Improv
Mark Kilens, Airmeet
Episode 021May 31, 2023Empower Your Customers and Grow Your Business Through Customer Education
Julie Norquist Roy, CMO, Independent Board Advisor
Episode 020May 11, 2023How to Drive Advocacy Across Your Entire Organization
Jeff Pedowitz, The Pedowitz Group
Episode 019April 28, 2023Why the Traditional Sales Funnel Is Outdated (and Its Customer-Centric Replacement)
Michelle Randall, Playvox
Episode 018April 6, 202310 Low-Cost Ways to Launch a Customer Marketing Program