Mark Kilens, Airmeet
Episode 021May 31, 2023Empower Your Customers and Grow Your Business Through Customer Education
Julie Norquist Roy, CMO, Independent Board Advisor
Episode 020May 11, 2023How to Drive Advocacy Across Your Entire Organization
Jeff Pedowitz, The Pedowitz Group
Episode 019April 28, 2023Why the Traditional Sales Funnel Is Outdated (and Its Customer-Centric Replacement)
Michelle Randall, Playvox
Episode 018April 6, 202310 Low-Cost Ways to Launch a Customer Marketing Program
Cassie Sneed, Reputation
Episode 017March 24, 2023Unwrapping the Art of Customer Gift Giving
Natalie Gullatt, HubSpot
Episode 016February 3, 2023HubSpot’s Natalie Gullatt on How to Overcome Advocacy Fatigue
Brent Adamson, Ecosystems
Episode 015January 13, 2023Best-Selling Author Brent Adamson on How Sales and Marketing Can Better Support Customers
Virginia Bryant and Robb Mapp, GitHub
Episode 014December 9, 2022How GitHub Elevates Their Customers and Creates Unrivaled Content (at the Same Time)
Sam Shepler, Testimonial Hero
Episode 013December 2, 2022How B2B Buyer Journeys Are Changing and How Content Can Keep Up
Raj Sivasubramanian, Airbnb
Episode 012September 23, 2022How to Close the Loop on Customer Feedback (and Why It’s So Important)
Steve George, Insider
Episode 011August 19, 2022How to Start and Grow Your Customer Advocacy Program
Pascale Royal, Coupa Software
Episode 010August 12, 2022The Importance of Diversity in Customer Storytelling—and Our Teams
Jae Washington, Headspace
Episode 009August 5, 2022When to Focus on Metrics in Your Community Program