TORONTO, ON – October 5, 2021 –Influitive Corporation, a leading provider of customer advocacy, community and engagement software, today announced the release of its Salesforce AppExchange Package 3.0, which streamlines and automates the process of matching and scheduling reference calls between customers and prospects and tracking the ROI of those actions by your advocates.
“Sales references from your happiest and most successful customers are imperative for accelerating pipeline and winning new business,” said Rob Merklinger, SVP of Sales and Services at Influitive. “Our latest Reference Management update helps customer marketers work harmoniously with sales to secure reference requests swiftly all while demonstrating program ROI.”
This update includes a brand new Reference Dashboard that lives inside a company’s Salesforce instance, helping program managers report on revenue influenced by customer references and the ROI of their Influitive program. The dashboard will include:
- The number of references received
- The win-rate of opportunities with references vs opportunities without references
- The total pipeline revenue influenced by references
“Previously, we had a modest reference program in place, but it was cumbersome to manage, lacked a community element, and was impossible to grow,” said Storey Sheriff, Client Advocacy Manager at Greenway Health. “Thanks to Influitive, Greenway Health built and grew a robust reference program and online community in record time!”
Influitive’s new reference features are available immediately. Visit our reference management support page to learn how to get started today.
Influitive works with forward-thinking marketers and digital businesses who want a better way to engage customers and mobilize advocates to increase referrals, references, reviews, case studies, and more. Our easy-to-use SaaS platform combines industry-leading customer advocacy tools, expert services, and training with intelligent automation, gamification, and personalization features that drive extreme engagement and customer growth at scale. Leading brands such as Adobe, Cisco, IBM, HPE, SoFi and Mountain Dew rely upon Influitive to help foster collaboration, build trust and deepen relationships with customers for top-line growth and bottom-line profits.