As a CMO or senior marketing leader, your role is crucial in shaping the success of your organization, and with the ever-evolving dynamics of the market, it’s essential to adopt a customer-led strategy. This means placing your customers at the center of everything...
Businesses need to start moving away from a typical growth mindset and embrace a customer-led growth strategy. Why? Customer-led growth (GLC) puts customers at the center of everything you do and prioritizes their insights to optimize their experience and grow your...
