From high-growth startups to multinational enterprises, every B2B company wants to know how to get more customer referrals. After all, 69% of companies with referral programs report that their time to close deals is faster than those without, and 59% report a higher...
When you want to try out a new restaurant, where do you turn for advice? Recommendations from friends and family, of course. The same is true in your professional life—except choosing new software is a little more important than picking a restaurant. This means that...
Do you feel awkward asking customers for referrals? You shouldn’t. According to Eksperten, 91% of satisfied customers say they’d give referrals. Yet, on average, only 29% of customers do. Why? It’s likely because you haven’t asked them. Or, at least, not in the right...
Starting a successful referral program can be a challenge, but getting it right can make all the difference for your business. In his 2016 Advocamp AMP talk, Matt Heinz, President at Heinz Marketing Inc., delivered a lightning-fast round-up of his best tips and tools...
You wouldn’t ask someone you just met to help you move…so why would you ask a customer you haven’t gotten to know for a referral? In his 2016 Advocamp AMP talk, Michael Beahm, Senior Marketing Manager at Blackbaud, explains how he achieved his aggressive referral...
Building a top-notch marketing machine isn’t easy—but harnessing the power of your customer advocates will help. Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven tips for creating amazing marketing content that will generate lots of...