Forrester: Advocate Marketing Is Critical To B2B Success
The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers...
4 Steps To Sourcing Customers For Amazing User-Generated Content
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5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity
Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his...
Why Influencer Marketing Is Ruling The Content Kingdom, & Other Insights From Lee Odden
Dear content marketers: no one believes your brand’s messaging. However, they do believe influencers—we’re talking about pros in your field with whom you’ve established a genuine connection. (Not Kim Kardashian!) But how do you get them to help you spread your...