Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers.
Customer marketing and advocacy is more important than ever. Our 2020 State of Customer Marketing survey revealed that 72% of customer marketers believed their customer marketing program would have greater importance over the next year and that 46% of them received a slight or significant budget increase from the previous year. This growth has inspired other marketers to take note, including our friends in product marketing. Primarily responsible for sales enablement, massaging and positioning, product launches and adoption, product marketers and customer marketers share similar passions for customer advocacy and success.
This free event is a great way to connect with over 1,800 product marketing and customer marketing professionals. To help you plan your itinerary, here are the six sessions Influitive customers are leading or participating in.
How to Build a Customer Marketing Function and Prove ROI
Bree Bunzel, Global Head of Customer Marketing at Dropbox, will share how they have built up their customer marketing function and how their program provides ROI.
Maintaining Meaningful Customer Relationships
The relationships you build with your customers are invaluable, but showing your appreciation in the wrong ways could leave some wanting to be put on the “do not call” list. Join Christie Vaughan, Manager of Customer Marketing at Nutanix, Klarissa Djajalie, Customer Marketing Specialist at Prezly, and Sara Steffen, Senior Director of Customer Marketing at Nutanix, as they share successful activities they’ve implemented to foster lasting relationships with their customers.
Panel: Pivoting in a Pandemic
Hear from Larisa Sandu, Head of Customer Advocacy and Marketing at Peakon, a Workday Company, and a panel of esteemed speakers from DigitalRoute, Unbounce, E2open and EVERFI as they cover:
- Go-To-Market vs. Go-To-Customer launches
- Rapid innovation and adapting your business model
- Responding to accelerated change in consumer behaviors
Fireside Chat: Turning Loyal Customers into Raving Champions
Join Jennifer Susinski, Global Customer Marketer & Advocacy Manager at HPE and Jeni Asaba, Manager of Community Engagement and Advocacy at Jamf, for a lively discussion on the fundamental pillars for successful communities. They will also give you tips and tricks on:
- How to create lasting relationships
- The benefits of leading with a customer-first mentality
- How to give customers an active seat at your table
Don’t miss the chance to hear firsthand from two Influitive BAMMIE award-winning global customer advocacy leads!
Panel: Establishing the Role & Remit of Customer Marketing
Join Andrew Sevillia, Director of Customer Marketing at Sage Intacct, for a panel discussion with IBM, Phenom, Doctor.com and Coupa Software, on how to:
- Fit customer marketing into your wider org structure
- Define OKRs & success metrics
- Prove ROI to senior leadership
- Ensure effective cross-functional collaboration
Advocate Communities – The Product Marketer’s Secret Weapon
We’d be remiss if we didn’t tell you to come to our session! Hear from Influitive’s Product Marketing Manager, Alex Ruddock, as he walks you through how product marketers can effectively leverage customer advocacy and community programs to make data-driven and customer-centric product decisions.
You’ll also get a firsthand look at how we:
- Recruit beta testers and run beta programs
- Generate product ideas and feedback to fill our product roadmap
- Leverage gamified surveys to get more feedback, faster
- Drive third-party reviews, testimonials, and better product demos with the help of references